Business Strategy of Bisma Rocket Rockers during the Pandemic and Payday

Kapanlagi.com - In addition to being the bassist of the band Rocket Rockers, Bisma Aria Nugraha or Bisma, is also known as a businessman. He is the Founder and CEO of two clothing lines named GVFI and Karibatur. In the midst of this pandemic, he continues to devise strategies to keep his business running.

Contacted by phone recently, Bisma revealed his business strategy during the pandemic and also during payday. With this strategy, his two clothing lines can continue to operate.

The Essence of Happiness 2021 is currently being promoted by GVFI to introduce its latest collection. Many articles with trendy designs, colors that bring elements of joy when wearing GVFI products. Starting from t-shirts, shirts, sweaters, boardshorts, all priced affordably for all segments of the Indonesian fashion market.

1. Improve Quality

Improving the quality of service is recognized as Bisma's main focus in running the business amid the current pandemic situation. Not half-hearted, GVFI also provides massive discounts up to 65% on their marketplace platform. Various GVFI products can be obtained starting from only 20 thousand rupiahs.

"Improving the quality of customer service in 2021 is the focus that we apply in our promo and marketing division. We apply the addition of customer service operational hours up to 3 shifts to provide the best service for loyal GVFI customers who are now starting to expand to small cities throughout Indonesia. With the addition of customer service working hours up to shift 3, it is expected that we can meet the needs of our customers without any time limitations," said Bisma.

2. Online Sales

Meanwhile, for Karibatur, Bisma strengthens online sales networks through e-commerce to provide full access to the Indonesian fashion market wherever they are.

"One of the strategies we provide is by giving massive discounts every day. There is no longer any reason for Indonesian society to remain stylish, even in the condition of the end of the month," said Bisma.

With the implemented effective strategy, Bisma hopes that customers will continue to shop for his various clothing products.

3. Productive in the Pandemic

The pandemic has indeed changed many things in people's lives. However, that does not mean it becomes a barrier to remain productive. The most important thing is to discipline ourselves to adhere to health protocols. Starting from wearing masks, regularly washing hands, and maintaining distance. #RememberMother'sMessage!

(kpl/pur/lou)