Cinta Laura Kiehl Invites the Current Generation to Change Mindset through #SerunyaBelajar Campaign on TikTok

Kapanlagi.com - Known as an intelligent and accomplished figure, Cinta Laura Kiehl is one of the celebrities who highly values education and personal development. She always expresses this through her posts and various daily activities that always bring inspiration to her fans. When it comes to education, Cinta considers learning as a lifelong and continuous process. Meanwhile, the ever-changing times require the mindset and learning methods of the current generation to also change.

Learning doesn't have to be a forced and boring activity, because #SerunyaBelajar on TikTok invites the current generation to enjoy a more fun learning process. This is the latest education campaign launched by TikTok in collaboration with Cinta as the TikTok Edu Ambassador.

The campaign was officially launched in a virtual press conference on Zoom held on Wednesday (June 29, 2022) featuring Kevin Chandra (Education & Lifestyle Creators Partnership Lead, TikTok Indonesia), Cinta Laura Kiehl (TikTok Edu Ambassador), Tjokro W. or known as Pak Win, and Vina Muliana, known as a top creator on TikTok in the field of education.

As the TikTok Edu Ambassador, Cinta shares a lot of inspiration for the current generation about the learning process that can now be done through digital media such as TikTok. What is the #SerunyaBelajar campaign on TikTok and what kind of inspiration do the speakers bring? Let's take a closer look!

1. In a Competitive World, Cinta Wants to Change the Mindset of the Learning Process

(c) TikTok

Inspirational chat was present in the virtual press conference session. As one of the public figures who is aware of education, she revealed the importance of continuous learning because the times are constantly changing and the world is becoming more competitive.

“If you want to be on par with people in other countries, you have to be open-minded and willing to learn. If you currently feel like an expert in a certain field, there are definitely other groups out there whose abilities are greater than ours,” said Cinta.

Cinta also always prioritizes education and invites the current generation to start changing their mindset about the learning process.

“The way society thinks has started to change, but young people still see grades as their ability standard. When they see grades below 90, they become down. This mindset needs to be changed because not everyone who is tested can show their superiority on paper. With digital platforms like TikTok, we can learn with methods that are suitable for them so that they can apply what they have learned in real life. Not only public figures, but ordinary people also create content and that makes it more related to us. TikTok also makes the learning process not feel forced, but we can also choose content that we like,” she continued.

2. #SerunyaBelajar Ada di TikTok Dorong Terciptanya Konten Edukasi yang Kreatif

(c) TikTok

Digging deeper into the #SerunyaBelajar campaign on TikTok, Kevin explains that this campaign is an update of the successful #SamaSamaBelajar campaign previously done by TikTok, which has reached 95 billion views. The main background is the increasing development of educational content, which has even become one of the top categories on TikTok.

"The development of education on TikTok is not separated from the support of an active creative community that makes TikTok a fun place to learn. TikTok's features make it easier for people to share their knowledge and skills. Making educational content more interesting and easily digestible," explains Kevin.

The #SerunyaBelajar Ada di TikTok campaign also goes hand in hand with digital learning through platforms driven by the Ministry of Education, Culture, Research, and Technology (Kemdikbudristek). Digital learning methods are also an effort by Kemendikbudristek to create a healthy internet environment as a learning medium.

Furthermore, Kevin explained that the #SerunyaBelajar Ada di TikTok campaign series was carried out in a hybrid manner from June 27 to July 10. There are 3 main activities in the campaign. Starting with the Hashtag Challenge for all TikTok users over 18 years old, followed by the TikTok Live Series with the theme of Exciting Learning to Build the Future on June 29 - July 7, 2022. In addition, there is also an event held offline at MBloc Space which will be filled with the Creative Edu Exhibition on July 4-10, 2022, which is open to the public for free, and a Networking Party which will be held in a hybrid manner on July 9-10, 2022.

Specifically for the Networking Party, this event is a mentorship session with key speakers and TikTok Educator Creators who are certainly not unfamiliar to you. For those who cannot come directly, you can still watch the event via live streaming on @tiktokofficialindonesia starting at 1 pm.

This inspirational class that lasts for 2 days will be opened by an interesting session with Rachel Amanda who raises the theme of Human Personality Spectrum in Today's World. The next session presents a class with Pak Win on the topic of Smartly Starting a Business and Vina Muliana, who through personal development classes discusses Preparing for a Career Smartly. Lastly, there is a super master class from Anton Ismael about photography through the interesting theme of Seeing Disorder in the World Through a Lens.

The second day is no less inspirational! You will be greeted by super master Merry Riana who will share inspiration about Being Happy with the Right Creativity for the World. Other creators will also fill the next class, namely @urrofi_ who will share about Welcoming the New Audio Visual Era and Erika Richardo who will fill the class on Expressing Through Painting. Lastly, super master Garin Nugroho will bring new inspiration through the theme of Developing and Sharing Through Storytelling.

3. Learning to Create Creative Educational Content from the Experts

(c) TikTok

Education content on TikTok is also in the top category, thanks to the support of the creators. For example, Pak Win, a creator and winner of the 2020 TikTok Awards in the Best of Learning & Education category, is known for sharing financial and business tips. Heavy topics can become exciting and easy to digest thanks to Pak Win's creativity in sharing educational information with other TikTok users.

Pak Win also shares one of his tips for creating engaging content that keeps people from getting bored while watching.

"To make it more interesting, in my opinion, there should be an element of uniqueness. It could be the tone of voice or repeated words. This should be consistent in every piece of content. Then, don't forget about trending topics, which can be addressed through hashtags, music, or effects. We can synchronize them with our content. For example, if there's a filter that makes you look like you're crying when you're actually laughing, we can find content that fits that filter. Don't forget to engage with users, answer their questions, or turn them into new content," Pak Win explained.

There's also Vina Muliana, a creator who shares career and personal development content and is also the winner of the 2021 TikTok Awards in the Best of Learning & Education category. Vina believes that the most engaging content is related to everyday life.

"In my opinion, it should be practical and related. I feel that related content is the most popular, so if you want to create educational content, look for common problems and provide solutions through your videos," Vina explained.

Just from the press conference alone, there's already so much inspiration shared by TikTok through the #SerunyaBelajar campaign on TikTok, right? So, are you excited to learn more? Don't miss the #SerunyaBelajar series of events on TikTok, including the Hashtag Challenge, TikTok Live Series, and offline events at MBloc Space!

Check out other interesting information through #SerunyaBelajar on TikTok or simply click here.

(adv/wri)