Elvira Devinamira and Jeje Govinda Encourage People to Express Themselves in Independence Day through #Kibarkanlangkahmu

Kapanlagi.com - Indonesian Independence Day is always a special moment for everyone. If usually there are a series of Seventeenth of August activities such as competitions and carnivals, for the past two years, those activities have been absent. Certainly, it is due to the pandemic, the celebration of Indonesian Independence Day is done differently.

In commemorating the 76th anniversary of the Republic of Indonesia's Independence Day, Puteri Indonesia 2014, Elvira Devinamira along with Richie Ismail or familiarly known as Jeje Govinda have their own actions.

They invite the whole community to be more daring in expressing themselves freely through a campaign titled #KibarkanLangkahmu (#RaiseYourSteps). It can be said that this action is different from other campaigns on Independence Day.

Through the campaign carried out by the footwear and accessory label, PEDRO, they want to invite teenagers to adults, both fashionistas and office workers, to be more free in expressing themselves through fashion according to their own personalities.

"We created a campaign video #KibarkanLangkahmu to encourage people to have the courage to express themselves through fashion," wrote Sarah Angela, the Marketing Department Head of PEDRO Indonesia, in a press release received by kapanlagi.com.

1. Freedom of Expression

Elvira Devinamira (Credit: Special)

Sarah also revealed how this campaign will successfully make people more free to express themselves.

"We believe and trust that we can help them to be more expressive through this campaign video," she added.

In the video she created, Elvira Devinamira expresses her freedom in appearance with an effortless style. She combines Mesh Heeled Mules with woven details on top of mesh and Marina Tote Bag with details inspired by coastal fishing nets.

Meanwhile, Jeje Govinda showcases a sporty vibe by wearing Printed Atlas Sneakers with a timeless design and Casual Sling Pouch equipped with a carabiner that leaves a functional impression.

(kpl/aal/tdr)