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Kapanlagi.com - On January 16, 2022, Holywings Indonesia just launched its 3 local products, namely bir beercinta, arak sorak, and wine kediri kuning. At the launch event, several celebrities and public figures were present, such as Nikita Mirzani, Hotman Paris, and basketball player Wijaya Saputra.
Through these 3 new products, Holywings Indonesia aims to make the public love domestic products more. One advantage of these local products compared to imported goods is their cheaper price.
"We want to show that domestic products are not inferior to imported products that enter Indonesia. And of course, they are cheaper than imported products," said Ivan Tanjaya, Co-Founder of Holywings Indonesia to journalists in Jakarta, recently.
The product launch was attended by Ivan Tanjaya, Co-Founder of Holywings Indonesia, Nicolas Delacressonniere, Wine Maker from Sababay, Ida Bagus Rai Budarsa, CEO of PT Hatten Bali, and Andres Chandraatmadja, Managing Director of PT. BALI HAI BREWERY INDONESIA. The launch event of these 3 products was also attended by Evy Gozali, CEO of Sababay Winery.
Nikita Mirzani and Hotman Paris enliven the launch of Holywings' new product in Indonesia / Photo Credit: Personal Documentation
Holywings Kediri Kuning is a white wine with an alcohol content of 11% originating from Bali. This product is made using the Kediri Kuning grape variety, making the taste of this beverage different from typical wines. This white wine is a gift from Holywings Indonesia, produced by PT Sababay Indonesia.
"We are trying to lift the local wisdom of the beverage industry in the country to a higher level, namely the national level. Therefore, Holywings produces these 3 variants of beverages in collaboration with well-known beverage producers in the country," said Ivan Tanjaya.
Nikita Mirzani and Hotman Paris enliven the launch of Holywings Indonesia's new product / Photo Credit: Personal Documentation
Beer Cinta, a Lager-style beer guided by fruit lambic, has a raspberry flavor with an alcohol content of 4.95%. This is the first beer presented by Holywings Indonesia, produced by PT BALI HAI BREWERY INDONESIA.
Holywings Sorak, a gift from Holywings Indonesia, produced by PT Hatten Wines Indonesia. An alcoholic beverage with a 19% alcohol content, inspired by the traditional Indonesian drink "arak," making this beverage very smooth when consumed.
These 3 products were released and officially launched on January 16, 2022. This new product can be obtained at all Holywings outlets and can be ordered through online platforms such as Gofood, Grabfood, Shopee & Tokopedia.
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