Starting from the Intention to Help Pandemic-Affected Victims, Ruri's Chewing Gum Ice Cream Almost Reaches 200 Partnerships

Kapanlagi.com - Ruri Repvblik can be said to be successful in running his business, Ruri's Chewing Gum Ice Cream. Starting from his good intention to help pandemic-affected victims, the 40-year-old man has successfully opened nearly 200 partnerships spread throughout Indonesia, especially in the Jabodetabek area.

In terms of price, Ruri's Chewing Gum Ice Cream partnership is considered cheap. Especially when compared to partnerships with other artist businesses. From the beginning, he wanted to help so that everyone could open a business with artists.

"For the economic package, we provide a package of Rp 6.5 million, which includes a booth, cup seller machine, color box, equipment, and 250 cup raw materials. So we can sell it for Rp 1.5 million. This means that the actual investment value is only Rp 5 million, and you can sell it anywhere. Night markets, markets, crowded culinary areas because the booth is portable and can be folded easily," said Ruri when met at the center of Ruri's Chewing Gum Ice Cream in Bogor.

1. Creating New Entrepreneurs

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Ruri's focus has not been on finding customers. Instead, he wants to create new entrepreneurs to increase income for those with limited capital. The selling price of his products is adjusted from Rp 6 thousand to 8 thousand.

"So our vision is not to find consumers but to create people who want to sell with limited capital. But they can sell with the name of a public figure brand. Until now, if we want to sell with the addition of a public figure, we need a lot of capital," he continued.

2. Obstacles

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It is undeniable that the goal of reaching more markets also faces challenges. One of them is the unfriendly weather lately. However, he and his team always provide guidance.

"If there are complaints, the first complaint we receive is the weather factor, namely rain. The second is the location, because we do not determine the location, we allow our partners who already have their own locations. In other words, they can sell like in their garage, maybe because the location is on the side of the road, it's fine, but we inform them of the risks from the beginning. Like this, if you sell in a kiosk. If you sell in a food court or in front of your own garage," he continued.

3. What about the Work?

Lately, Ruri has indeed seemed busy with her business. Don't worry, because Ruri ensures that she is currently working on a new project that will be released soon.

"Now Ruri is also focused on creating new works, which will soon be released on the RW music channel and on Ruri Wantogia's channel or Repvblik IND channel. Alhamdulillah, there are still performances besides focusing on Es Permen Karet as a product promotion," she concluded.

(kpl/mhr)