Starting from a Joke, Rizky Febian Finally Ventures into Culinary Business

Kapanlagi.com - Rizky Febian, the son of comedian Sule, has been successful as a musician. Not only is he talented in singing, but Rizky is also skilled in creating songs that are loved by millennials.

Now, this Bandung-born man, born on February 25, 1998, is starting to spread his wings by venturing into the culinary business. His culinary business is named Ramu Nostalgia.

According to this man, who is familiarly called Iki, his interest in the culinary business started from a playful challenge from his father to create a concoction of drinks from nostalgic snacks. Then, the drink was uploaded on his social media.

"I am very happy because my first business is finally launching! I didn't expect it, it all started from just a playful challenge to make a drink with a nostalgic concept on YouTube. It turns out that many people wanted to try it. I jokingly said, 'How much are you willing to buy it for? Oh, there are some who are willing to buy it for millions, hahaha... From there, I thought about auctioning off the drink I made and donating the proceeds. Alhamdulillah, it was successfully sold for Rp 400 million by Doni Salmanan," said Rizky Febian.

1. Collaboration with Culinary Entrepreneurs

© instagram.com/rizkyfbian

From there, culinary entrepreneurs were interested in collaborating with Iki. Of course, this was unexpected by the singer of the song Cuek.

"The post was then commented on by Mas Danu Sofwan, the owner of Radja Cendol & Es Teh Indonesia, discussing about doing business together. I thought it was a joke, so I asked again if it was serious or not. Turns out it was really serious... Haha," he said.

2. Happy to Partner with an Expert

© instagram.com/rizkyfbian

Iki admitted that he is happy to start a culinary business with someone who is already an expert in the field. So he no longer needs to work hard to build his business.

"I'm happy. Especially partnering with people who have successful business experience, right?" he said.

3. Culinary Becomes Lifestyle and Culture

© instagram.com/rizkyfbian

Meanwhile, Danu Sofwan, the CEO, said that Ramu Nostalgia will be made into a lifestyle and culture for young people nowadays.

"We want to elevate the culinary heritage of the past, packaged in a more modern way to remain relatable. Like the hair of our grandmothers, which we turned into a trendy drink called Arbanats Creamy pink," said Danu Sofwan.

4. Involving Young People

© instagram.com/rizkyfbian

Iki further stated that his business partner in building Ramu Nostalgia is not only Danu Sofwan. He also involves young people as his business partners, namely Dimas Leonaldi, Fajar Siddik, and Javier Massie. Donny Pramono, CEO of Sour Sally Group, is also involved.

5. Breaking MURI Record

© instagram.com/rizkyfbian

Iki and his business partners plan to open hundreds of outlets throughout Indonesia in 2022 and plan to break MURI records.

During the Grand Opening of their first store in Tebet, in early December 2021, Ramu Nostalgia achieved success by setting 2 MURI records as the Collaborative Business with the Most Public Figures & Fans in Indonesia and the Drink with the Highest Auction Sales.

(kpl/dan/rsp)