How to Create a Yellow Cart on TikTok: A Complete Guide for Online Sellers

Kapanlagi.com - TikTok has evolved into a platform that is not only used for sharing short videos but also as a means for marketing and selling products online. One of the very useful features for online sellers on TikTok is the yellow cart. In this article, we will discuss in depth how to create and optimize the use of the yellow cart on TikTok to boost your sales.

1. Understanding the TikTok Yellow Cart

The yellow cart on TikTok is an innovative feature that allows users to link products directly to their videos. This feature is marked by a yellow cart icon that appears in the lower left corner of the video. When viewers click on the icon, they will be directed to the product page on TikTok Shop, where they can see product details and make purchases without having to leave the app.

This feature is very useful for online sellers as it creates a seamless and interactive shopping experience. Users can see products in the context of real use through videos, which can increase interest and trust among potential buyers.

2. Benefits of Using the Yellow Basket

The use of the yellow basket on TikTok provides various advantages for online sellers:

• Increases product visibility: Your products will be easier to find by TikTok users.
• Simplifies the purchasing process: Buyers can purchase products directly without having to search on other platforms.
• Increases conversion: With easy access to products, the sales conversion rate tends to be higher.
• Builds trust: Users can see products in real use through videos.
• Data analysis: TikTok provides analytical data that helps you understand product performance and audience.

3. Requirements to Create a Yellow Basket

Requirements to Create a Yellow Basket (c) AI Illustration by Meta

Before you can create a yellow basket on TikTok, there are several requirements that must be met:

• Have a verified TikTok account
• Be at least 18 years old
• Have a minimum of 10,000 followers (this requirement may vary by country)
• Actively upload content within the last 30 days
• Have a TikTok Shop account or be registered as a TikTok Affiliate
• Comply with TikTok's community guidelines

Make sure you meet all these requirements before attempting to create a yellow basket on your TikTok account.

4. Steps to Create a Yellow Basket

Here is a step-by-step guide to creating a yellow basket on TikTok:

1. Open the TikTok app and log into your account
2. Click the "+" icon to create a new video or select an existing video from the gallery
3. Edit the video as you wish
4. On the posting page, click "Add link"
5. Select the "Product" option
6. Search for and select the product you want to add to the video
7. Click "Add" to include the product in the video
8. Position the yellow basket icon in the video
9. Add relevant captions and hashtags
10. Click "Post" to upload the video

Once the video is uploaded, the yellow basket icon will appear in your video, allowing viewers to see and purchase the products you offer.

5. How to Optimize the Use of the Yellow Cart

How to Optimize the Use of the Yellow Cart (c) AI Illustration by Meta

To maximize the effectiveness of the yellow cart on TikTok, follow these tips:

• Choose products that are relevant to your video content
• Create videos that clearly demonstrate the use of the product
• Use engaging and informative captions
• Utilize popular and relevant hashtags
• Post videos consistently and at the right times
• Engage with your audience through comments and direct messages
• Analyze the performance of your videos and products regularly

6. Tips for Creating Engaging Content

Engaging content is the key to success on TikTok. Here are some tips for creating content that can capture users' attention:

• Follow the latest trends on TikTok and adapt them to your products
• Use music or sounds that are currently viral
• Create short tutorials or tips related to your products
• Show testimonials or reviews from satisfied customers
• Use TikTok effects and filters creatively
• Create content that is entertaining and educational
• Collaborate with influencers or other content creators

7. Overcoming Common Issues

Overcoming Common Issues (c) AI Illustration

Some issues you may encounter when using the yellow cart on TikTok and how to resolve them:

• Yellow cart does not appear: Ensure your account meets all requirements and try re-uploading the video.
• Products cannot be added: Check your internet connection and ensure the products are available in the TikTok Shop.
• Low click-through rate: Evaluate the position of the yellow cart icon and ensure the products are relevant to the video content.
• Technical issues: Update the TikTok app to the latest version and clear the app cache.
• Policy violations: Learn and adhere to TikTok's policies to avoid account suspension.

8. Marketing Strategies with the Yellow Cart

Marketing Strategy with the Yellow Basket (c) AI Illustration

To enhance the effectiveness of the yellow cart in your marketing strategy:

• Create special campaigns for specific products
• Offer exclusive discounts to buyers through TikTok
• Use TikTok Live features to promote products live
• Leverage TikTok Ads to reach a broader audience
• Create serial content showcasing your various products
• Conduct A/B testing to determine the most effective content types

9. Latest Trends in the Use of Yellow Baskets

Some of the latest trends in the use of yellow baskets on TikTok:

• Live unboxing and product reviews
• Challenges involving the use of products
• Collaboration with micro-influencers for product promotion
• Use of AR (Augmented Reality) to showcase products
• Educational content explaining the benefits and usage of products

10. Comparison with Other E-commerce Platforms

Comparison with Other E-commerce Platforms (c) AI Illustration

Compared to other e-commerce platforms, TikTok's yellow basket has several advantages:

• Direct integration with engaging video content
• Access to a large and active TikTok user base
• Ease of creating viral promotional content
• Comprehensive analytics features to measure performance
• Potential for broader global reach

11. FAQ About TikTok's Yellow Cart

FAQ About TikTok's Yellow Basket (c) AI Illustration by Meta

Q: Do I have to pay to use the yellow cart feature?
A: No, this feature is free for eligible sellers on TikTok Shop.

Q: How long does the approval process take to become a TikTok Affiliate?
A: The approval process usually takes 3-5 business days, depending on the completeness of the information you provide.

Q: Can I use the yellow cart for digital products?
A: Yes, you can use the yellow cart for digital products such as e-books or online courses, as long as they comply with TikTok Shop policies.

Q: How can I view sales statistics through the yellow cart?
A: You can view sales statistics through the TikTok Shop or TikTok Affiliate dashboard on your account.

Q: Is there a limit to the number of products that can be added to one video?
A: TikTok allows you to add up to 10 products in one video, but it is recommended to focus on 1-3 products for maximum effectiveness.

12. Conclusion

The TikTok yellow basket is a very useful tool for online sellers to increase product visibility and drive sales. By understanding how to create and optimize the use of this feature, you can leverage the great potential of the TikTok platform to grow your online business. Always remember to create engaging, relevant content that complies with TikTok's policies for the best results. With consistency and creativity, the yellow basket can be your secret weapon in boosting sales in this digital era.

13. Conclusion

The TikTok yellow basket is a very useful tool for online sellers to increase product visibility and drive sales. By understanding how to create and optimize the use of this feature, you can leverage the great potential of the TikTok platform to grow your online business. Always remember to create engaging, relevant content that complies with TikTok's policies for the best results. With consistency and creativity, the yellow basket can be your secret weapon in boosting sales in this digital era.

(kpl/gtr)