Ivan Gunawan Becomes the First Indonesian Designer to Sell Clothes at Online Shop Prices

Kapanlagi.com - Ivan Gunawan is one of the well-known celebrities in the country whose name is widely recognized by the public. In addition to being a presenter, this man, who is familiarly called Igun, is also a proud Indonesian designer whose works have even gained international recognition.

In recent years, Igun has ventured into the business world. He has introduced several fashion labels that have been well-received by the public, including artists. Not stopping there, this 38-year-old man is introducing a new brand called PU-NYA IVAN GUNAWAN with very affordable prices.

"In the current pandemic era, I am looking for new opportunities by creating a ready-to-wear brand. This is not just a ready-to-wear brand, but I am making it an online shop with prices that are affordable for all segments of society," said Igun in a press release received by KapanLagi.com recently.

Igun claims to be the only Indonesian designer who dares to create clothes at online shop prices. And according to him, this is not a downgrade, because he tends to prioritize the needs of the public in difficult times like now.

1. Inspired by Miss Intercontinental Indonesia

Photo Credit: Personal Documentation

After some investigation, Igun was inspired by the figure of Miss Intercontinental Indonesia 2020, Bella Aprillia Sant, in designing the PU-NYA IVAN GUNAWAN product. The reason is that Bella has a very simple yet pleasing style.

"Bella has a good taste in dressing. Her style is simple, casual, and pleasing to the eye. I see that this kind of style is currently favored by many women," he added.

2. Collection of PU-NYA IVAN GUNAWAN

As an introduction, Igun released blouses, blouse sets and pants, dresses and pleated dresses, culottes and basics, as well as padding vega through his latest brand. In terms of color, Igun deliberately chose neutral colors such as earth, dusty pink, and lilac that can easily be matched with other colors and types of clothing.

"The collection is intended for active women, housewives, and young children. With premium cool materials, these clothes are suitable for wearing outside or just at home. They are comfortable and not easily wrinkled. So, they are suitable to wear anywhere," explained Igun.

3. Cheap Price with Premium Materials

Photo Credit: Personal Documentation

For the price, IVAN GUNAWAN's fashion is priced from Rp 200 thousand to Rp 400 thousand. Although the price is affordable, IVAN GUNAWAN's fashion still prioritizes the quality of the materials. In fact, Igun himself determines the design of his products.

"The current situation makes people look for cheap but high-quality goods. Even though the price is cheap, the material is still premium. And certainly, the simple and timeless design will be liked by many women," said Igun.

"I want to reach a wide audience. So, if previously people thought that wearing Igun's clothes had to be expensive, through this brand, I want to prove that all women from various backgrounds can wear clothes made by a mega star," he concluded.

(kpl/gtr)