Jennifer Coppen Let It Slip! Claims She Only Received Rp 5 Million From Rp180 Million Endorsement, Where's the Rest?

Who would have thought that a celebrity's endorsement fee could be so fantastic? Jennifer Coppen recently shocked the online world by revealing that her endorsement fee reaches Rp180 million! “Why are you giving me a gift? Don’t you know how much my endorsement fee is? Did you know that my endorsement is that expensive, but the expensive one isn’t me,” said Jennifer Coppen on her personal TikTok account. A figure that makes our eyes widen, right? But what’s even more intriguing is that it turns out Jennifer isn’t the one getting the biggest share of that amount.

It turns out that little Kamari, Jennifer's daughter, is the main magnet behind that sky-high fee. Yes, that’s right! Most of the Rp180 million is actually allocated for Kamari. “175 million is for Kamari, 5 million is for me, the expensive one isn’t me, but my child,” said Jennifer Coppen. Kamari Sky Wassink has indeed become one of the celebrity kids who is currently attracting a lot of public attention. Wow, celebrity kids are truly in a different league! With her skyrocketing popularity, Kamari has successfully caught the attention of many brands for collaboration.

Of course, with such a high endorsement fee, Jennifer has become very selective in choosing the brands she collaborates with. She doesn't want to carelessly promote products, as her reputation is also at stake. Hmm, it makes you curious, what makes Kamari so appealing to brands that her endorsement fee can be that expensive?

1. Jennifer Coppen Selective in Choosing Endorsement Products

Instagram.com/jennifercoppenreal20

Jennifer Coppen revealed that she is very selective in choosing products to endorse. She does not just accept endorsement offers carelessly; instead, she prioritizes the quality of the products and the brand's value. This is because she does not really need the money from endorsements, considering her business is running smoothly.

“But because of that, you know that the brands I accept for endorsement are quality brands, good ones, which I have ensured the food or products are good,” she said. “I don’t take just anything because I actually don’t need the endorsement money. Thank God my business is running well, but even if I do endorsements, I choose those that are quality, that are good, and have brand value, because I don’t want to spill products to you that are subpar,” she continued. She prefers to promote products that are truly quality and beneficial for her followers. In this way, she hopes to provide good product recommendations to her fans.

2. The High Cost of Gaining Brand Awareness

Instagram.com/jennifercoppenreal20

The CEO of a beverage brand explained that gaining brand awareness in the current digital era requires a significant budget. One effective way to increase brand awareness is by collaborating with influencers like Jennifer Coppen.

“Nowadays, obtaining brand awareness is expensive. Even when we endorsed Jennifer Coppen, you know? That Jennifer Coppen had our team flown to Bali because she lives in Bali,” he explained, quoted from the TikTok account zyahwaazz. He also shared that to secure an endorsement from Jennifer Coppen, his team had to fly to Bali and incur substantial costs. However, he believes that the expense is worth it for the increase in brand awareness that will be achieved. “It’s really hard to contact her, and once we finally got a response, I immediately sent my team to Bali. That was mirroring TikTok and Reels for Rp180 million for one post. So, gaining brand awareness is expensive,” he stated.

(kpl/shn)