Kaesang Pangarep's Business Attacked by Hoax

Kapanlagi.com - Kaesang Pangarep's long process of achieving success as a young entrepreneur is full of ups and downs. Since high school, he has been starting his own clothing business and has faced various unpleasant accusations related to being the son of President Jokowi.

Recently, Kaesang, as the leader of GK|Hebat company, faced serious allegations claiming that he received Rp 200 billion in funding from the government through the Ministry of Cooperatives and SMEs.

The allegations were immediately denied by the Minister of Cooperatives and SMEs, Teten Masduki, through his official website. He stated that the news is false (hoax) and defamatory. Teten Masduki also reiterated that no president's child seeks projects in the government and there is no financing or collaboration with HEBAT.

1. Deny Hoax

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Kaesang Pangarep, through his company's representative, also denied the allegations. Kaesang, said Ansari Kadir, the Chief Marketing Officer of GK|Hebat, has actually taken unusual steps for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia.

"Collaborating with the GK-Plug n Play accelerator, GK|Hebat was formed to become a stepping stone for MSMEs to become financially stable, transform from offline to online, become more innovative and competitive, and create many new job opportunities for MSMEs," said Ansari Kadir in his written statement.

2. Impact of the COVID-19 Pandemic

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According to Ansari Kadir, amidst the implementation of Large-Scale Social Restrictions (PSBB) almost evenly across provinces in Indonesia, GK|Hebat remains committed to providing training for MSMEs through regular online meetings. Currently, GK|Hebat oversees several culinary businesses, such as Sang Pisang, Ternakopi, Markobar, Yang Ayam, Siap Mas!, and the Enigma coding school.

Ansari acknowledged that the culinary businesses managed by GK|Hebat have also experienced a decline in revenue due to the COVID-19 pandemic, but with strategies, innovation, and continuously developed creativity, business owners are guided to transform into online businesses.

"Since its establishment, GK|Hebat has not only provided capital, but also imparted more skills so that MSMEs have competence in branding, packaging, and marketing their products, and expertise in managing their business finances, which will attract investors and encourage serious trading in e-commerce," he added.

(kpl/dan/rsp)