Pandemic is not an obstacle, Emily Young Ryu, finalist of Indonesian Idol 2008, now opens a fashion and beauty business

Kapanlagi.com - Rarely appearing on television, Emily Young Ryu, a finalist of Indonesian Idol 2008, is known to be active on her social media to become an influencer and focus on her business. Recently, the woman formerly known as Dyna Fransisca launched the brand Milovlav in the field of fashion and beauty.

Opening a business in the midst of a pandemic apparently is not an obstacle for Emily. She is grateful because there has been no decrease in sales during this pandemic. She is also motivated to open a business and develop herself.

"Initially, because of the situation, I was pushed to brainstorm what business I should do, because I have to grow, I don't want to stay in one place. I can't be a person who just stays still, I'm a hard worker, I don't want to be ashamed. I change clothes live as a celebrity influencer, I'm not ashamed because of the money. I focus on making Milovlav better, I only focus on my products for good quality," said Emily.

1. Milovlav Fashion

Personal Documentation

Emily's fashion brand has a concept that she likes, which is feminine and elegant. Emily Young Ryu promotes her brand through her social media account, which has over 600 thousand followers. Since it is sold online, Emily then has a slogan for her fashion brand, which is 'fashion you can trust'.

Not without reason, Emily chose that slogan because potential buyers cannot directly touch the materials and quality of the products. This makes Emily openly explain the fabric of the clothes and can be trusted.

"Milovlav, I like the concept, it's feminine, elegant. And why the slogan is 'fashion you can trust', because they can't touch the materials and quality. So when I'm live, I explain the fabric. If it's bad, I say it's bad even though some people like it," she explained.

2. Milovlav Skincare

Personal Documentation

Emily also explained why she combines fashion with beauty into one brand. She wants to have a concept where customers look beautiful from head to toe with Milovlav products.

"So why do I combine fashion with beauty? Because I want to promote the name of the Milovlav brand. I want a beauty concept from head to toe, inside and out, using the name Milovlav. Right now, I want to launch a hand and body lotion. I created this lotion for 10 months, did a 10-month trial, and the results are really satisfying," said the melodic-voiced woman.

Emily guarantees that her products are safe because she uses premium ingredients and collaborates with doctors. Not only are they safe for regular people, but Emily also mentioned that her beauty products are safe for pregnant and breastfeeding women.

"These ingredients are premium. We have doctors working with us, and they are safe for pregnant and breastfeeding women. They won't cause cancer, won't dry out the skin, and using them regularly will make the skin brighter," said Emily.

The offered price for Milovlav body lotion is Rp 180,000, which nourishes the skin and contains safe premium ingredients.

(kpl/gtr)