Pinkan Mambo's Viral Donuts, Admits to Struggling to Run the Business Alone

Kapanlagi.com - Pinkan Mambo has big visions for her newly established donut business. She boldly asserts that her venture will one day have thousands of outlets across Indonesia with billions of rupiah in revenue, inspired by the success of celebrities like Raffi Ahmad and Ruben Onsu.

"This donut is an affirmation, not a delusion. I am confident that this donut will have thousands of counters throughout Indonesia. Even the revenue will be in the billions," said Pinkan when met in the Kapten Tendean area, Mampang, South Jakarta.

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1. Want to Follow the Success Story of an Artist

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Pinkan herself admits to aspiring to follow in the footsteps of her successful seniors in the entertainment industry who have built business empires.

"We have to think about how to become the owner of a TV station, how to become Ruben Onsu who owns Geprek Bensu, how to become Raffi Ahmad, that's how it is," she said enthusiastically.

2. Dreams Blocked by Reality

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However, behind her big dreams, the reality Pinkan faces right now is truly contrasting. She admits to feeling overwhelmed because she has to handle all the orders alone without the help of employees.

"I don't have (employees) yet. It's still just me doing everything," she revealed.

3. Tired and Stressed

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This situation makes her very tired and stressed. In fact, her home has now turned into a makeshift 'factory' that is messy.

"That's why I'm really very tired, stressed, my house is full of flour, lots of boxes, imagine a sticky house, and I have five kids," Pinkan shared.

4. Order Queue Is Long

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Due to the high volume of orders, he can no longer handle them alone. His donut orders are even queued up for a week ahead.

"These donuts are already queued up for a week ahead. In front of me, there are 40 dozen that haven't been worked on. So the queue is full until Tuesday," he explained.

5. Staying Optimistic in Business

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Despite this, Pinkan remains optimistic. She plans to rent a shop in the BSD area, Gading Serpong, to serve as both a store and a production kitchen.

"God willing, I have 5 million, I can rent a shop monthly, and if anyone wants to collaborate, that's also welcome," Pinkan hopes.

"Well, I want to place two employees and two stoves, so the donuts can be ordered through all apps. There, I affirm again, I sleep, and it’s already producing," she concluded.

6. Sad Being Criticized by Netizens

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Pinkan's decision to focus on her culinary business is not without reason. The singer of the song 'The Unacknowledged Lover' admitted that she wants to gradually step back from her live streaming activities on TikTok, which has been her main source of income.

In fact, Pinkan openly acknowledges that her income from 'donations' on TikTok far exceeds the current sales revenue from her donuts. However, popularity in the online world comes with consequences. Attacks and criticisms from netizens have made her feel sad and pressured, which ultimately affects her earnings from live streaming.

"But yesterday netizens criticized me, I was very sad because there were so many who criticized, so I didn't know my eyes were sad, so my eyes kept going to the donuts and I wanted to get donations but was confused because they were mesmerized by the negative comments, so no one donated and I just felt sad," she shared.

7. Choose to Step Back from TikTok

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According to her, the activity of making donuts actually hindered her live singing broadcasts, which also generated significant income. "The donuts actually hinder my live singing, it hinders because the live singing brings in quite a lot," she said.

Now, this mother of five sees the backlash from netizens as a good sign to take her business more seriously. She wants to create a system where her business can run without having to sacrifice all her time and energy.

"So now my TikTok is gradually stepping back coincidentally as many netizens are attacking, it seems like I'm being pushed out of TikTok, so I can focus on making donuts. So it’s for the best," said Pinkan.

(kpl/aal/rsp)