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Portrait of Puri Bagas Nauli, the Unique House from the 'Indosiar' Soap Opera, Sold for Billions - Luxurious in Its Time

Portrait of Puri Bagas Nauli, the Unique House from the 'Indosiar' Soap Opera, Sold for Billions - Luxurious in Its Time

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Portrait of Puri Bagas Nauli, the Unique House from the 'Indosiar' Soap Opera, Sold for Billions - Luxurious in Its Time

If you often watch soap operas on Indosiar or other television stations, you must have seen the luxurious white house with large pillars at the front. This house almost always appears as the backdrop for a wealthy family or the residence of the main character.

The shape is very distinctive, grand, clean, and has a classic European style. The house is named Puri Bagas Nauli, but many people refer to it as the “Indosiar soap opera house.”

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This is the house of a wealthy person in a soap opera, known as Puri Bagas Nauli. Besides being the home of the main character, this house is often transformed into other sets, such as a hospital, office, or school. The production team simply rearranges the furniture and areas within the house, allowing its function to adapt to the story. Many viewers are even unaware that this house appears in various titles, as its facade can be captured from different angles.

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Puri Bagas Nauli is located in the Jagakarsa area of South Jakarta, specifically on Jalan Sirsak. From the outside, this house looks quite ordinary because its gate is small and even adjacent to a minimarket.

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But once you step inside, the atmosphere immediately transforms into luxurious and spacious. This house is not a property owned by a TV station, but rather a private property that is rented out for the production of soap operas, FTV, and commercials.

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Although often used for filming, this house is still well-maintained. Its owner, a woman named Mrs. Indra, along with her son Kemal, is responsible for keeping it clean. They also manage the rental schedule to ensure the house remains in prime condition when used. When not in use for filming, the house stays clean and ready to be used at any time.

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The facilities in this house are very complete. There are 10 bedrooms, consisting of 8 main rooms and 2 rooms for staff. In addition, there are 8 bathrooms, a swimming pool, and even a badminton court. The garage is spacious and can accommodate many production vehicles. The interior of this house is lined with granite and has a large electrical system, which greatly supports the needs of filming with heavy equipment.

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The rental price is quite fantastic, depending on the duration and type of production. For daily filming like soap operas, the rental cost can start from Rp5 million per day. If used for advertisements, the price can rise to Rp8–15 million per day. Meanwhile, for monthly rentals, the rate can reach Rp150 million. This house was last offered on the Rumah123.com website for Rp21 billion and is negotiable.

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Dozens of titles of soap operas and TV movies have been filmed in this house. One of the most legendary is "Bidadari", a 90s soap opera starring Marshanda and aired on RCTI. In addition, this house often appears in productions by Genta Buana Paramita, a production house known for filling many slots on Indosiar with colossal TV movies and family dramas.

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