Sandiaga Uno Gives Advice to Ruben Onsu who Just Lost His Trademark

Kapanlagi.com - Ruben Onsu and his brother, Jordi, recently experienced a tragic incident where they lost their trademark, Ayam Geprek Bensu. After investigation, it was found that the trademark had already been officially registered under Intellectual Property Rights (HAKI) by another entrepreneur.

Reflecting on this case, the Minister of Tourism and Creative Economy, Sandiaga Uno, held an educational discussion session with the theme 'The Importance of Registering Trademarks as the Foundation of a Business'. As the title suggests, Sandi hopes that business owners will immediately register their trademarks before experiencing a fate similar to Ruben and Jordi.

"Sometimes, as entrepreneurs, we focus on creating products and making sales, but we neglect to protect our assets. Be careful, Jordi (Bensu) and other micro, small, and medium enterprises. It is important to have evidence for the owners. They have the right to the registered trademark," said Sandiaga Uno on Saturday (27/2).

"We want to have a directorate that creates IP, which is intellectual property, and we want to encourage the importance of Intellectual Property Rights in the creative economy sector," added the former Deputy Governor of Jakarta.

1. Ruben Onsu Learns Valuable Lessons

Photo Credit: Personal Documentation

Ruben and Jordi, who were also present at the session, agreed with what Sandiaga Uno revealed. He learned important lessons from the incident he experienced with his brother.

"Trademark registration is the most important thing in starting a business. It is our legality. As the business grows, we will feel secure with the registered trademark. I learned from what I experienced," added Sarwendah's husband.

"Business owners must register their trademarks, and this is the foundation of a business. It is really important for our long-term business," Jordi added.

Based on the available data, there are currently around 8.2 million business owners in the creative economy sector, but only 11.05 percent have registered their trademarks with HAKI.

(kpl/gtr)