Sarwendah Follows Ruben Onsu Join Streaming Store at Shopee Live

Kapanlagi.com - There are always interesting surprises that come every day. After yesterday a series of Indonesian celebrities joined and opened their live streaming on Shopee Live, now it's the turn of Ruben Onsu's wife, Sarwendah, who doesn't want to be left behind by her husband.

Known as a singer as well as an actress in soap operas and films, Sarwendah started to be known when she entered the entertainment world and joined the girlband Cherrybelle in 2011. Overcoming various challenges and finally choosing a solo career, her name skyrocketed and she eventually formed a special relationship and married the famous presenter, Ruben Onsu.

Seeing a great opportunity to make money, Sarwendah often does live streaming. Now, this mother of three doesn't want to be left behind. After seeing the excitement of her husband and other fellow artists who have experienced greater benefits, Sarwendah chooses to expand her live streaming on Shopee Live. What does it look like?

Strengthening the Heart to Do Live Streaming Routinely on Shopee Live

Equipped with experience and her ability to hold livestreams and always receive extraordinary enthusiasm from her audience, Sarwendah becomes more enthusiastic and determined to do live streaming on Shopee Live regularly. This is certainly aimed at increasing interaction with her followers and Shopee users because the reach is getting wider.

Not only massive profits or revenue, the numerous promotions presented on Shopee Live also make Sarwendah believe in the guarantee of many users who will shop. This time, Sarwendah will hold a live streaming on Shopee Live on August 4th through her store account @Sarwendahofficial.

Throughout the upcoming live streaming, users can shop on Shopee Live and enjoy Shopee Live promotions, All 50% Discounts to fulfill various complete products starting from 8 - 10 PM. Various favorite products from various categories will be available, including fashion, beauty, mom & baby, and home & living, which users can find at huge discounts.

There Will Be Surprises with Many Other Artists

There will certainly be many surprises presented on Shopee Live with other artists such as Ruben Onsu, Raffi Ahmad, and Dr. Richard Lee later! The success news of Raffi Ahmad breaking the record of Live Streaming with a total transaction of 7 billion in 7.7 Shopee Live Bombastis Sale truly has an extraordinary effect. Not only does it make buyers and sellers tempted to join, shop, and take advantage of the promotions, but it also attracts the enthusiasm of streamers to participate in Shopee Live.

Furthermore, according to SimilarWeb data, Shopee still holds the first position as an e-commerce with the highest number of visitors during May 2023 with 161 million visitors, far surpassing Tokopedia with 106 million visitors and Lazada with 70 million visitors. Shopee's strong position in the current e-commerce competition map also significantly influences the reality of live streaming shopping market.

Currently, shopping through live streaming or commonly known as live shopping attracts the attention of many parties, consumers, businesses, as well as celebrities and influencers. The excitement of the offered interactions, the increase in traffic for businesses, and the incredible promotions provided bring many benefits to all parties involved.

Becoming the Most Used Live Streaming Platform

Through a Populix research titled “Understanding Live Streaming Shopping Ecosystem in Indonesia,” it was revealed that Shopee Live is the most frequently used live streaming platform for online shopping, far surpassing its closest competitors. Where, 69% of respondents choose Shopee Live as the most frequently used live streaming feature by the Indonesian community, above its competitors like the new player TikTok Live, which lags far behind with 25%.

Shopee Live is also the most remembered live streaming feature by the Indonesian community with 60% of respondents, while TikTok Live as a new player only gets 30% of the votes. In line with the usage data of live streaming platforms, Shopee shows the highest market share in terms of transaction volume and value.

In terms of transaction volume market share (share of order), Shopee successfully recorded the highest market share of transaction volume (56%) in the last 6 months, far surpassing TikTok Live at 30%. While in terms of transaction value market share (share of revenue), Shopee ranks first in recording the largest market share of transaction value, which is 54%, far surpassing its competitor, TikTok Live (31%).

Through the same research, it is also known that the most purchased product category is fashion and accessories (85%); beauty, care & health (54%); lifestyle (41%); household needs (33%); everyday products/FMCG (32%); electronics (25%); and mother and child/baby needs (16%).

Well, to complement the finding of the high enthusiasm of the community in using the live shopping feature to buy fashion and beauty products, Populix also found that Shopee Live is the most frequently used live streaming feature for purchasing Fashion & Beauty items. For the Fashion category, Shopee Live is used by 79% of respondents, making TikTok Live as a new player unable to compete with a result of 44%.

The same goes for the Beauty category, Shopee Live is used by 71%, much higher than TikTok Live (51%) which fails to catch up with Shopee's position. This is in line with the data that shows Shopee Live occupies the first position in the most preferred brand/feature indicator of live streaming, where Shopee Live becomes the main choice of respondents (66%), while TikTok Live (28%) has not been able to catch up with its lag.

From the research data, it can be concluded that Shopee still leads the competition in the e-commerce industry, both in a broader sense and when focused on the live streaming shopping feature. With the preferences of users, especially the categories of products that are most purchased on Shopee Live, it becomes a big boost for Sarwendah.

Sarwendah finally decided to focus on live streaming with the @Sarwendahofficial account on Shopee Live starting from August 4th. These categories are closely related and suitable for Sarwendah's shopping preferences as a public figure and housewife. So, what other excitement will there be in the future? Stay tuned for more surprises!

(kly/tmi)