Ruben Onsu Interested in Joining Live Streaming on Shopee Live, Here's the Reason!

Kapanlagi.com - Another news that has caused a stir among netizens. This time it's Ruben Onsu. This follows the tremendous achievement of Raffi Ahmad who recently broke the record for live streaming sales and the announcement of the move of streaming business from dr. Richard Lee.

Known widely as a public figure, Ruben Onsu's success in the entertainment industry as a television presenter in Indonesia is undeniable. In fact, Ruben has also expanded his business in other fields, such as culinary with his Ayam Geprek Bensu business and many more.

With various achievements, Ruben certainly doesn't stop there, he always seeks new ideas and ways to continuously develop his business and find bigger profits, including through live streaming sales.

Now, following Raffi Ahmad and dr. Richard Lee, it's Ruben's turn to expand his streaming business on Shopee Live. How does it go?

Excited to Add Live Streaming Business on Shopee Live

Seeing the excitement and tremendous benefits experienced by his fellow artists, Ruben becomes even more enthusiastic and chooses to add his live streaming business on Shopee Live. His experience of frequently doing livestream with his family and team has made Ruben more astute in seeking out opportunities for greater revenue.

The ease of interaction with users and his followers has made Ruben enjoy and decide to regularly hold his live streaming. With the presence of many promotions, it certainly guarantees to encourage more users to shop.

Therefore, Ruben will hold his live streaming on Shopee Live regularly almost every day starting from July 31 through his store account @bensmarket_official with a fantastic promo, which is Shopee Live, All 50% Discount.

Throughout the upcoming live streaming, users can shop on Shopee Live and find a variety of complete and cheapest products from 8 - 10 PM. Users can get their favorite products from various categories, both fashion and beauty, and enjoy massive discounts.

Many Surprises Presented by Ruben and Other Artists

There will certainly be many surprises presented by Ruben and other artists such as Raffi Ahmad, dr. Richard Lee, and Sarwendah with Shopee Live in the future! It seems that the success achieved during the peak of the 7.7 Shopee Live Bombastic Sale campaign, where Raffi broke the livestream record with a total transaction of 7 billion, has had an incredible domino effect. The news not only shocked the world of livestreaming, but also caught the attention of a series of artists to set up shop on Shopee Live.

As a figure who can be called a savvy businessman, Ruben is certainly observing the development of live shopping which is currently a hot topic in society. Not only that, the observation also includes the market conditions, especially towards the live streaming feature which has become a favorite for shopping, in order to strengthen strategies and take advantage of opportunities to increase revenue.

Market Conditions for Live Streaming Shopping Feature in Indonesia

It is known that currently live streaming shopping is a strong magnet for many parties. New interactive shopping provides advantages for sellers to get closer to consumers, bringing excitement and opportunities to know more details about a product for buyers and opening new opportunities for streamers and celebrities.

As an old player, Shopee continues to maintain its position on the e-commerce map in Indonesia, far surpassing TikTok Shop. As a new player, TikTok Shop has not been able to catch up. Quoting also from the Momentum Works report entitled 'E-Commerce Southeast Asia 2023', in terms of gross merchandise value per e-commerce during the past year, Shopee is still far ahead or almost 11 times higher than TikTok Shop.

Shopee's strong position on the current e-commerce competition map also has a significant influence on the reality of live streaming shopping market. Through research from Populix entitled 'Understanding Live Streaming Shopping Ecosystem in Indonesia', it was revealed that Shopee Live is the most preferred live streaming platform (66%), far surpassing its competitors, such as the new player TikTok Live (28%).

This is in line with the data exposure where Shopee Live has the highest market share of transactions (56%), far surpassing other competitors such as TikTok Live with a percentage of 30%. In line with the distribution of Indonesian people's preferences when shopping through the live streaming feature, one of them is looking for Live Shopping with the most attractive offers.

Most of the characteristics and shopping styles still refer to the search for promotions or attractive offers. The most attractive promotions according to the public are free shipping (91%), discounts (87%), cashback (65%), shopping vouchers (47%), special bundles (34%), and exclusive product launches (20%). The distribution of preferences for attractive offers for each player includes:

From the above research data, it can be concluded that Shopee Live is the live streaming feature with the cheapest price, the most promotions and free shipping, and the live streaming feature that offers the largest discounts and cashback. With attractive offer preferences still being the main attraction for Indonesian people, it can be concluded that Shopee is still leading the competition in the e-commerce industry, both in a big picture and when focused on the live streaming shopping feature.

Looking at these data, it seems that this is the basis that drives Ruben Onsu to decide to focus on live streaming with the @bensmarket_official account on Shopee Live starting from July 31st. Who else is an artist who will add their streaming store to Shopee Live? Interesting to look forward to!

(kly/tmi)