Peak 7.7 Shopee Live Bombastic Sale Records Transaction Increase Up to 12 Times on Shopee Live

Kapanlagi.com - Bringing a bigger space and opportunity for users, the 7.7 Shopee Live Bombastis Sale campaign has achieved new milestones. The largest live beauty & fashion promo until the peak of the campaign on July 7th received positive responses, especially for the excitement of live shopping sessions through Shopee Live, which has become the most favorite interactive shopping option for users.

This enthusiasm can be seen from the increase in transactions through Shopee Live during the peak of the 7.7 Shopee Live Bombastis Sale campaign, which reached up to 12 times higher than usual days. According to Monica Vionna, Head of Marketing Growth Shopee Indonesia, "We are very happy that the Shopee Live feature is well-received and has become part of people's lives. Not only for watching entertainment but also as a new shopping method that is increasingly popular, especially during the 7.7 Shopee Live Bombastis Sale campaign."

According to Monica, Shopee also sees that this live shopping feature has received positive responses from enthusiastic business owners who utilize Shopee Live as a marketing and sales platform that can improve business performance and create personal closeness to their customers. This fact reinforces Shopee's commitment to continue advancing the live streaming industry in Indonesia by introducing various innovations and initiatives that benefit the entire Shopee ecosystem.

Becoming the Most Favorite Choice on 7.7, Shopee Live Opens New Opportunities

Live shopping through the Shopee Live feature in the 7.7 campaign provides an interactive shopping experience for users and, of course, new opportunities for businesses to improve their performance. Shopping through Shopee Live allows two-way communication between buyers and sellers in real-time, making it a useful and attractive means of promotion and marketing that can assist purchasing decisions.

Users can also enjoy interesting content from sellers and see the products they want to buy in more detail and informatively. These conveniences are highly sought after by users, as the number of buyers through Shopee Live during the peak of the 7.7 campaign has increased up to 10 times higher than usual days.

Well, the same positive impact is also felt by sellers in this 7.7 campaign, where sellers have successfully promoted 2 million of their products through the orange Shopee Live cart at the peak of the campaign, driving sales growth in their stores. Interestingly, the fashion and beauty categories have become favorite categories and are the most searched with a significant increase in transactions through Shopee Live.

Thanks to the ease of interaction and getting product reviews in more detail, Shopee observes the trend of live shopping for the fashion and beauty categories, such as:

• When shopping for beauty products on Shopee Live, users are no longer confused in finding products that suit their needs. The ease of ensuring suitable makeup shades for skin tone and product content can now be shown by sellers through live shopping sessions. This makes Moisturizer, Lipstick, and Foundation the favorite products for users when shopping for beauty categories on Shopee Live.
• Searching for clothing and accessories with the right size becomes easy with live shopping on Shopee Live. Bags, Shoes, and Shirts are the most purchased fashion products through live shopping.

So, Key to Success, Live Shopping Sets New Records

The 7.7 campaign was initiated to respond to the public's enthusiasm for live shopping through the Shopee Live feature as an easy and enjoyable way of online shopping. Shopee Live broadcasts also become entertainment sources that accompany users' daily activities because the various forms and themes of Shopee Live sessions provided by sellers can be enjoyed by users throughout the day.

One very special achievement, Raffi Ahmad became the top streamer at the peak of the campaign on July 7th and successfully recorded the highest sales record on Shopee Live. The 12-hour non-stop Shopee Live session with Raffi Ahmad at TokoPapaRaffi became a favorite for users and received great enthusiasm with a total transaction of up to 7 billion.

In addition to TokoPapaRaffi, many other streamers and sellers also utilized Shopee Live during the peak of the campaign and experienced an extraordinary response, increasing their daily sales by more than 50 times compared to last year. Some sellers, such as The Originote, SKINTIFIC, Maybelline Indonesia, and others, have successfully become top streamers on Shopee Live with significant transaction increases.

"The campaigns and features available on Shopee are our steps in fulfilling various shopping preferences. We thank users and sellers for their trust in this 7.7 campaign and hope to continue serving the Indonesian community to meet their needs through the features and innovations we have," concluded Monica.

The good news is, Shopee is also bringing back the best offers for users who shop through Shopee Live and enjoy Shopee Live promotions, All 50% Off. This is to meet the users' demand for live shopping.

Every day, users can purchase various products from trusted brands and sellers on Shopee Live at the cheapest price on Shopee. Download the Shopee app for free on the App Store or Google Play Store. And don't forget to activate ShopeePay for a more convenient and practical shopping experience.

(kly/tmi)