Seblak Business Plagiarized, Rafael Tan Chooses to Resolve it Familially

Kapanlagi.com - The success of the seblak food business initiated by Rafael Tan has not been without challenges. Amidst his skyrocketing popularity, irresponsible individuals have emerged attempting to plagiarize his products, even claiming them as original products of his own.

In facing this, Rafael Tan has chosen not to take harsh legal action. Instead, the man nicknamed 'Indonesia's Seblak Ambassador' prefers to take a familial approach to resolve the issue.

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1. Plek Ketiplek

instagram.com/rafaell_16

The man who is now focused on business admits that he has found several parties openly copying his products, from the packaging to the name. This has harmed his image, as there have been several complaints from consumers who were misled.

"There are those who copied it exactly the same in packaging, and there are also those who claim that their seblak is my seblak," he said when met in the area of Hj Tuty Alawiyah street, South Jakarta, Tuesday (23/10/2025).

2. Same-Same Looking for Rezeki

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Rather than prolonging the issue, Rafael chose to communicate directly with those parties. He believes that every problem can be resolved amicably, especially since he is aware that they are both looking for rezeki.

"I don’t want to blow this out of proportion. As long as there is good faith to talk to each other and resolve the issues, why not? Because they are also looking for rezeki, and I am looking for rezeki too," he said wisely.

3. Bearing Results

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This peaceful step has borne results. After communicating, both parties finally made clarifications and official statements to eliminate any misunderstandings among the consumers.

"And it turns out that it was well received by the other party, and we finally resolved it," he stated.

4. A Lesson Learned

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This incident became a valuable lesson for Rafael. Although he was initially at a loss, he maintained a mature attitude and chose to focus on developing his business to advance further in the future.

5. The Beginning

© KapanLagi.com/Bayu Herdianto

Rafael Tan recently shared a story about how the viral seblak content on social media became a turning point in his career. In an interview, he stated that the video not only changed his life but also had a positive impact on many people, including crackers and seblak traders.

6. Once Frustrated

© KapanLagi.com/Bayu Herdianto

After no longer being Rafael Tan, he wanted to become a content creator but did not succeed. The 38-year-old man experienced a period of frustration.

"I even thought about selling assets like cars, and from there I had a lot of time to talk to God," said Rafael Tan.

7. Totality

© KapanLagi.com/Sahal Fadhli

If before he traveled around Indonesia to perform, now Rafael often goes on roadshows to sell seblak. In selling seblak, Rafael still directly participates in selling alongside other employees.

(kpl/aal/ums)