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Why Isn't C-Pop as Famous as K-Pop? Here's the Reason

Why Isn't C-Pop as Famous as K-Pop? Here's the Reason

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Why Isn't C-Pop as Famous as K-Pop? Here's the Reason

All this time, we have been well acquainted with K-Pop, which has even succeeded in enchanting many people around the world, right? Over time, K-Pop has increasingly succeeded in capturing attention among other music genres, with groups like BTS and BLACKPINK becoming global stars that gather fans from all corners of the world. This phenomenon shows how Korean music has become an undeniable cultural force on the international stage.

However, did you know KLovers, that in Asia, besides K-Pop, there is also C-Pop that captivates with its position among the top five largest music markets in the world? The Chinese music industry even showed the fastest revenue growth in 2023.

Nevertheless, C-Pop is not as widely known globally as K-Pop. Hmm, why is C-Pop not as globally renowned as K-Pop? Let's find out the reasons here, KLovers!

You can also check more information at Liputan6.com.

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The global popularity of K-Pop has indeed surpassed that of other Asian pop music, making it an undeniable international phenomenon. Amidst the dominance of K-Pop, C-Pop, as another Asian music genre, still rarely breaks into the global scene significantly.

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This phenomenon is not about the quality of C-Pop music being inferior, but rather about the strategies and structural barriers that hinder its expansion into the global market. K-Pop itself has achieved worldwide success thanks to a well-planned market strategy that is very effective in reaching international audiences.

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According to Creatorship.com and entertainmentpost.com, K-Pop was designed from the start for global expansion with full support, while C-Pop focuses more on the already very profitable domestic market in China. This difference in target markets is the key distinguishing factor, not merely the quality of the music they offer.

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The promotional strategy directions for these two genres are indeed very different in their approach to the global market. K-Pop relies on a strict trainee system and aggressive promotion, while C-Pop chooses to maintain the Mandarin language, local culture, and a strong progressive music concept.

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The Chinese entertainment industry operates under strict government supervision, which limits the idol concepts and content that can be produced. This includes strict censorship as well as specific rules for survival shows and broadcast airtime that significantly affect creativity.

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Many C-Pop idols see music as a stepping stone towards a more stable and prestigious acting career in China. As a result, their long-term focus is rarely on music, let alone on global market expansion that requires full commitment.

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Nevertheless, C-Pop continues to innovate and adapt to survive amid increasingly fierce domestic competition. Furthermore, the Chinese music market is now also being infiltrated by an increasingly strong wave of K-Pop, demanding C-Pop to keep evolving.

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In short, C-Pop does not mean it is of lower quality or inferior to K-Pop; rather, it has not been aimed at the global market from the beginning. If C-Pop plans to expand, a well-thought-out strategy and the world's acceptance of its uniqueness will be crucial for success.  Want to know the latest news in the entertainment world? Come check it out at Kapanlagi.com. If not now, when?