Zhao Liying Makes History, Becomes Global Ambassador for Givenchy's Makeup and Fragrance Line

Kapanlagi.com - Zhao Liying has achieved another significant milestone in her career. On Thursday, January 15, 2026, Givenchy officially announced Zhao Liying as the global ambassador for its makeup and fragrance line, making her the first Chinese actress to hold two global roles simultaneously under one luxury fashion house.

This announcement immediately sparked widespread discussion. Zhao Liying's appearance in a black gown with an elegant updo while promoting the Unrestricted fragrance series successfully captured attention and became a hot topic across various social media platforms.

1. New Milestone: Global Ambassador Dual Line in Six Months

Zhao Liying's achievement is quite remarkable. In July 2025, she was first appointed as the global ambassador for Givenchy's makeup line. In just six months, her status elevated with an additional role as the global ambassador for the fragrance line.

This step marks a new record for Givenchy as it becomes the fastest category expansion in the history of the brand's collaboration. Zhao Liying also makes history as the first actress born after 1985 to hold two global lines simultaneously, a rare achievement at the international level. This trust reinforces Zhao Liying's position as a figure with cross-market and cross-category appeal.

2. Fragrance "Unrestricted" Sparks High Enthusiasm

Zhao Liying - copyright: weibo.com

In her latest campaign, Zhao Liying promotes the Unrestricted fragrance series, which is the main highlight. The women's variant features an elegant floral aroma of orange blossom, jasmine, and tuberose, while the men's version offers a cool woody touch through vetiver and patchouli.

It didn't take long for Zhao Liying's purchasing power to be proven once again. Shortly after the announcement, a number of fragrance products were reported to be sold out both online and offline.

The enthusiasm of fans is evident in how they choose the fragrance variants according to their character and preferences. This phenomenon repeats the significant spike that also occurred when Zhao Liying was first announced as the Givenchy makeup ambassador.

3. Campaign Visuals Affirming Style Transformation

Zhao Liying - copyright: weibo.com

Zhao Liying's appearance in Givenchy's promotional materials has garnered much praise. She showcased two contrasting styles: an updo paired with a black dress that exuded a mysterious and elegant aura, and a short hairstyle with a suit that highlighted a strong and authoritative impression.

Her gaze in the advertisement scene set against a staircase was even referred to by netizens as a symbol of intelligence and decisiveness. The hashtags related to Zhao Liying's appearance quickly made it to the trending topics list.

This transformation feels significant considering that at the beginning of her career, Zhao Liying was often associated with the 'sweet girl' image. Now, she has successfully built a stronger, more modern, and classy visual identity.

4. In Line with Her Career Journey and the Popularity of Her Latest Drama

Zhao Liying - copyright: weibo.com

The announcement as a global ambassador coincided with the airing of her latest drama, Small Town Big Events, which has received high ratings. In this drama, Zhao Liying appears without glamorous makeup and portrays a simple woman set against the backdrop of the 1980s.

This bold role choice actually reinforces Zhao Liying's image as an actress with high dedication. The character she plays is seen as aligned with Givenchy's spirit that champions freedom, courage, and the success of breaking boundaries.

This collaboration is also viewed as a reflection of Zhao Liying's own journey, from a supporting actress to becoming one of the most influential stars in the Chinese entertainment industry.

(kpl/chn)