Launching New Business, Inul Daratista Wants to Create Job Opportunities for Many People

Kapanlagi.com - Besides being known as a singer, Inul Daratista is also a skilled entrepreneur. She successfully developed her karaoke business throughout Indonesia. Now, she is looking into other fields of business, namely F&B (Food & Beverage).

This new business emerged when her child told her about the trendy drink that he likes. Inul became curious and went to the place where the drink is sold to buy it. While waiting in a long queue for the drink, the idea of starting a similar business with different variations came to her mind, which she named Shake A Shake.

"I joined the queue for the popular drink. Many people bought that drink, and I started thinking why not create a similar business with different developments," said Inul during the Grand Opening of Shake A Shake in Gading Serpong, Tangerang, Banten, on Sunday (22/11).

"Then I said to my child, let's not queue, let's make it ourselves," she added.

1. Meeting Business Partners

In her journey, Inul met with her two business partners, Venny and Lia. Their meeting went smoothly because they shared the same vision of opening a culinary business that can continuously survive without sinking.

"We met with Ms. Inul. We explained the concept and Ms. Inul gave us many suggestions. When we first met, you also saw that Ms. Inul was humble. We think Ms. Inul is suitable for us," said Lia.

2. Creating Job Opportunities

credit: Kapanlagi.com/Mathias Purwanto

Inul and her two business partners are not only looking for material gain. In the midst of the pandemic, when many people are losing their jobs, Inul wants her business to be able to accommodate those in need of employment.

Not only that, compared to her karaoke business which has a franchise price worth billions of rupiah, for this business Inul is selling the franchise for 250 million rupiah.

"I also want to create job opportunities for others. As for the franchise price of 250 million, I think it is suitable for middle-class entrepreneurs. From there, new job opportunities will also be created," explained Inul.

3. Sell Small Food

In addition to trendy drinks, Inul's shop also sells various types of small food made from chicken. For now, the first shop has just opened in Gading Serpong, Tangerang, Banten.

"There are already 20 businessmen queuing up for the franchise. My target is to open 100 to 200 stores in a year," said Inul.

4. Difficult Situation Will Soon Pass

This pandemic has indeed brought various impacts, including for workers who have lost their source of income. Seeing this situation, everyone hopes that this difficult situation will soon pass.

One simple way to make it happen is by disciplining ourselves to implement health protocols. #RememberMother'sMessage, wear a mask, keep your distance, and wash your hands regularly with soap.

(kpl/pur/lou)