Ramadan Short Film 'THE PRAYER MAT OF LOVE ANGELS', A Meaningful Religious Viewing

Kapanlagi.com - Welcoming the holy month of Ramadan, KaryaKarsa presents the latest short film titled THE PRAYER MAT OF LOVE ANGELS. This mini-series is adapted from the popular novel by Lin Aiko and is ready to accompany the moments leading up to iftar with an inspirational story. After the success of Love in a Falling Way in October 2024, KaryaKarsa continues to demonstrate its commitment to providing quality digital entertainment.

Unlike previous projects, THE PRAYER MAT OF LOVE ANGELS is specifically designed to accompany viewers every day during Ramadan. This strategy is based on the growing trend of Islamic content consumption.

"According to Google Consumer Insights 2024, searches related to Islamic content on YouTube increased 2.3 times from Ramadan 2022 to 2023," said the KaryaKarsa team.

A report from TikTok also noted over 1 million Ramadan-themed videos with a total of 1.5 trillion views, proving that Ramadan is a golden opportunity for digital entertainment based on storytelling.

1. New Concept

This series offers a new concept with 30 short episodes, lasting about 1 to 3 minutes each. This format was chosen to provide light yet meaningful viewing.

"We want to familiarize the audience with this kind of viewing format: short duration, but still touching and meaningful," said Pribadi Prananta, affectionately known as Pipu.

As a first step, the first 15 episodes will be available for free to viewers.

"We realize that the KaryaKarsa platform is not yet optimized as a video viewing platform. Therefore, we are collaborating with several partners to help spread this Ramadan mini-movie through their various channels," added Pipu.

2. More than 5 Thousand Works

LOVE RUG OF ANGELS (Credit: Special)

After the first 15 episodes, the subsequent episodes will only be accessible through a paid service on KaryaKarsa and Noice. This subscription model is expected to provide a more exclusive viewing experience while supporting the creator ecosystem in Indonesia. This way, creators can continue to create and receive the appreciation they deserve from loyal viewers.

As a Fast Moving Consumer Media platform, KaryaKarsa has become home to more than 300 thousand storytellers, the term for creators who actively share digital works.

To date, the platform has hosted more than 5,000 new works every month and recorded a total of more than 15 million transactions since 2019. This proves that KaryaKarsa continues to evolve into an ecosystem that connects creators and audiences in various formats.

Through SAJADAH CINTA MALAIKAT, KaryaKarsa not only presents Ramadan entertainment but also offers viewing experiences with life values that are full of inspiration. With extensive distribution and easy access, this series is expected to become one of the favorite shows during the holy month.

(kpl/pur/tdr)