Supporting 'PETUALANGAN SHERINA 2', Indofood Holds Meet & Greet with the Cast and Director of the Film at Indofood Jakarta Fair Kemayoran 2023

Kapanlagi.com - PT Indofood CBP Sukses Makmur, Tbk. (ICBP) once again demonstrates its support for Indonesian cinema by becoming the sponsor of the film "Petualangan Sherina 2". This adventure and friendship-themed film is a sequel to the film Petualangan Sherina, which was released in 2000 and marked a turning point in the revival of the Indonesian film industry. Starring Sherina Munaf and Derby Romero, the film Petualangan Sherina 2 will be screened in cinemas across Indonesia on September 28, 2023. The film tells the story of Sherina and Sadam, two friends who reunite and must face challenging adventures in the tropical forest.

Head of Consumer Engagement, Corporate Marketing ICBP, Fierman Authar stated, "ICBP supports the creativity of the nation's children, including through national films. We are very excited about the presence of the film Petualangan Sherina 2, which 23 years ago achieved success and became an important part of the national film history. This film is filled with positive moral messages about friendship, bravery, and love for family. ICBP proudly supports the film Petualangan Sherina 2 through the Indomilk Steril and Chiki brands."

Indomilk Steril is the latest product from Indomilk, available in two flavors: Pure Milk and Natural Honey. Carrying the tagline "Real Benefits", Indomilk Steril provides real benefits to the body to prevent easy illness. In addition to its delicious taste, Indomilk Steril can be enjoyed every day while carrying out daily activities that are crazy. In line with this, Indomilk Steril supports the film Petualangan Sherina 2. Crazy work routines, such as overtime, outdoor work, and also adventures as shown in the film, certainly need to be balanced with a stable immune system. So even though faced with crazy activities, the body condition must remain stable. Drink Indomilk Steril with its real benefits.

Chiki, as a legendary Indonesian snack, has a campaign called "Play in Many Forms" that invites the Indonesian people from all generations to continue playing. Chiki believes that there is a child spirit within each of us that needs to play to balance the routine of learning or working. Playing activities can take any form, inspired by the various forms of Chiki such as Chiki Balls, Twist, Puffs, and Net. In line with this, Chiki becomes the official sponsor of the film Petualangan Sherina 2 with the hope of providing broader inspiration to the Indonesian people to continue igniting the spirit of playing and adventuring even though they are no longer children.

The producer of the film Petualangan Sherina 2, Mira Lesmana, said, "We warmly welcome the support given by ICBP through Indomilk Steril and Chiki for the film Petualangan Sherina 2. Just like ICBP products that are close to Indonesian families, we hope this film can embrace the Indonesian people, especially families, to watch it together in theaters. The film Petualangan Sherina 2 not only serves as a container for the audience of the film Petualangan Sherina to reminisce, but also can provide inspiration for the current young generation of Indonesia."

As an official sponsor, ICBP through Indomilk Steril and Chiki has prepared various programs to support the promotion of the film Petualangan Sherina 2. One of them is by holding a Meet & Greet with the cast and director of the film Petualangan Sherina 2 at Rumah Indofood Jakarta Fair Kemayoran on Tuesday, July 11, 2023. The film's cast, Derby Romero, Randy Danistha, and Quinn Salman, as well as the film's director Riri Riza, were present to greet the visitors of Jakarta Fair Kemayoran and media colleagues. They invite everyone to get ready to watch this film in theaters in September. Everyone is excited to watch this movie.

Riri Riza, the director of the movie Petualangan Sherina 2, said, "I am very happy to be present at the Indofood Jakarta Fair Kemayoran 2023 in the Meet & Greet event with the cast and crew of the movie Petualangan Sherina 2. Hopefully, the enthusiasm of the visitors to watch this movie can be maintained and spread throughout Indonesia. Stay tuned for the movie Petualangan Sherina 2, on September 28, 2023, in all cinemas in Indonesia!"

In addition to the Meet & Greet event at Indofood Jakarta Fair Kemayoran, ICBP through Indomilk Steril and Chiki will also carry out a series of exciting and interesting activities related to the movie Petualangan Sherina 2, such as special promos in the marketplace, group watching for Indofood consumers and employees, and many more. To not miss any information, please follow the social media accounts of Rumah Indofood, Indomilk Steril, and Chiki. Together with ICBP, get ready for another adventure!

(kpl/jje)