Original Series 'STRANGER THINGS' and 'SQUID GAME' Dominate Streaming Throughout 2025 According to Nielsen

Kapanlagi.com - The series STRANGER THINGS and SQUID GAME ranked at the top of the list of the most-watched original series throughout 2025 based on the latest report from Nielsen. Through the annual Artey Awards, Nielsen recorded STRANGER THINGS as the most-watched series of the year with a total viewing duration reaching 39.54 billion minutes in the United States.

The surge in viewership for STRANGER THINGS is attributed to Netflix's strategy of gradually releasing the fifth and final season towards the end of the year. In just about five weeks, the series recorded over 25.1 billion minutes of viewing.

Access articles about STRANGER THINGS at Liputan6.com.

1. Squid Game Reaches 22.41 Billion Minutes Watched

The series SQUID GAME (credit: hancinema.net)

The series STRANGER THINGS tops the viewership charts among teenagers and adult viewers aged 18-34, as well as adults aged 35-49. The existence of this series is no joke.

SQUID GAME follows in second place with a total of 22.41 billion minutes watched. Although the gap is quite large, this achievement still demonstrates the immense enthusiasm of viewers for the series SQUID GAME. The final season of this South Korean thriller series concluded in June.

2. List of Most Watched Netflix Series

STRANGER THINGS Series/IMDb

Overall, Netflix dominates the top 10 list of most-watched original series of the year. In addition to Stranger Things and Squid Game at the top, several other series from the platform also recorded high viewership numbers.

Wednesday ranks third with a total of around 20 billion minutes watched. Followed by Ginny & Georgia in sixth place with 14.25 billion minutes. Meanwhile, The Night Agent occupies the eighth position with 13.19 billion minutes, and Love Is Blind is in ninth place after accumulating 12.5 billion minutes of viewership. The tenth position is held by Gabby’s Dollhouse, available on Netflix and Prime Video, with a total of 11.99 billion minutes watched.

3. Landman Achieves 18.89 Billion Minutes Watched in 2025

Aside from Netflix series, Landman caught attention by securing the fourth position with 18.89 billion minutes of viewing throughout the year, although this does not include the last three episodes that will air in January 2026. Prime Video's Reacher is in fifth place with 15.64 billion minutes, while Peacock's Love Island USA is in seventh place with 13.46 billion minutes.

Although it did not make the top 10, Nielsen also awarded the Artey Awards for best new original drama and comedy series. HBO Max's The Pitt was crowned the top new original drama with 11.4 billion minutes watched, while Netflix won the best new original comedy award with Running Point, which recorded 5.1 billion minutes.

(kpl/dyn)