Xiao Zhan is known for having a clean and positive image. He is rarely involved in major controversies, making brands feel safe associating him with their products. This image attracts many companies looking to showcase positive values, trust, and credibility.

Xiao Zhan has the ability to promote a wide range of products, from fashion and cosmetics to technology. He can adapt his image to various types of brands and target markets, making him a versatile figure in marketing campaigns.

Xiao Zhan is known as a hard-working and committed individual, qualities that are valued by major brands. This enables him to convey the messages or values of the brands he represents authentically, thereby enhancing the appeal of the products in the eyes of consumers.

His fanbase, often referred to as "Xiao Fei Xia," is very loyal and actively supports everything related to him. This contributes to the increase in sales of the products he represents, as fans often show their loyalty by purchasing these products.