Xiao Zhan, a major star from China who rose to fame through the drama The Untamed, is now one of the most sought-after brand ambassadors by various renowned brands around the world. Not only due to his global popularity but also thanks to the positive image he carries and his significant influence on social media.
It’s no surprise that several large companies are competing to partner with him to enhance their image and expand their market. What actually makes Xiao Zhan so trusted to represent these big names?