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Kapanlagi.com - Indonesia's original e-commerce, Blibli, has officially appointed South Korean star Park Seo Joon as its International Brand Ambassador. Park Seo Jun was chosen because they want to spread the spirit of creativity and optimism to the younger generation who are users.
Not only that, the appointment of Park Seo Joon as the International Brand Ambassador is also a strong collaboration with creative talents to stay close to and inspire the younger generation. Blibli's Senior Vice President of Brand Strategy, Marlen Deine, stated that the majority of Blibli's customers are young millennials who have dynamic and digitally connected lives.
"Park Seo Joon embodies the spirit of young people who dare to realize their creativity using their talents. Blibli hopes that Park Seo Jun's positive attitude will inspire Blibli's customers to be optimistic because by doing so, they will make their lives and communities better," said Marlen Deine in a press release received on Friday (5/2).
Certainly almost all segments of Indonesian society must be familiar with Park Seo Joon through his roles in various dramas such as "Fight My Way" on KBS, "What's Wrong with Secretary Kim" on tvN, and "Itaewon Class" on JTBC. Park Seo Joon revealed that Indonesian youth have potential and extraordinary spirit, and he wants to invite young people to continue to have a positive attitude in order to overcome all challenges in life.
"I feel honored to be appointed as the International Brand Ambassador for Blibli, a leading local e-commerce in Indonesia. As a millennial, I face many challenges, both from within myself and from the surrounding circumstances, in realizing the dreams I want to achieve," said Park Seo Joon.
"However, with creativity and optimism, I am able to achieve all aspirations. This is the spirit that I want to ignite in Indonesian millennials who I know have extraordinary talent and perseverance to together make a better future," he concluded.
In addition, to reach more young generations with diverse interests, Blibli also embraces a number of other inspirational young figures from various creative fields to be brand ambassadors. They include Niki Zefanya, Marion Jola, Ardhito Pramono, and also Chef Arnold who is an idol chef for Indonesian women.
(kpl/irf/nda)
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