'BURIED HEARTS' Beats WLGYT as the Korean Drama with the Best Brand Reputation in April 2025

The latest ranking of brand reputation for Korean dramas has been released, and the results are quite surprising. “Buried Hearts” successfully maintained its top position, surpassing several other popular dramas. The evaluation was conducted by the Korean Business Research Institute based on data from March 8 to April 8, 2025.

This ranking assesses the brand performance of Korean dramas through three main components: consumer participation, media coverage, and audience index. “Buried Hearts” was able to maintain momentum leading up to the airing of its last two episodes, with a brand reputation score reaching 8,149,590.

This top position not only proves the appeal of its storyline but also the strength of its lead actors such as Park Hyung Sik and Heo Joon Ho, who were highlighted in the keyword analysis.

1. Brand Reputation Assessment Process for Korean Dramas April 2025

'BURIED HEARTS' Beats WLGYT (credit: mydramalist)

The brand reputation assessment of Korean dramas is conducted by the Korea Business Research Institute every month. This analysis covers data from March 8 to April 8, 2025.

The data collection method includes consumer participation, media coverage, and public response or viewer index towards the 20 most popular Korean dramas.

2. Buried Hearts Takes First Place

'BURIED HEARTS' Defeats WLGYT (credit: mydramalist)

"Buried Hearts" ranks first with the highest brand reputation score of 8,149,590. This score was achieved just before its last two episodes aired.

The dominant factors that elevated this drama include keywords such as Park Hyung Sik, Heo Joon Ho, and love triangle, which are frequently searched by internet users.

3. Positions Two to Five: Tight Competition Among Popular Dramas

'BURIED HEARTS' Defeats WLGYT (credit: mydramalist)

The drama The Art of Negotiation ranks second with a score of 7,142,091, followed by Undercover High School in third place with a score of 6,953,880.

Cinderella Game and When Life Gives You Tangerines occupy the fourth and fifth positions respectively, indicating high competition among dramas this month.

4. List of 10 Korean Dramas with the Best Brand Reputation April 2025

'BURIED HEARTS' Defeated WLGYT (credit: mydramalist)

Here is the complete list of the top 10 Korean dramas for April 2025 according to brand reputation rankings:

• Buried Hearts

• The Art of Negotiation

• Undercover High School

• Cinderella Game

• When Life Gives You Tangerines

• For Eagle Brothers

• The Divorce Insurance

• Hyper Knife

• My Merry Marriage

• The Potato Lab

This ranking shows the diversity of genres and characters, ranging from melodrama, thriller, to romantic comedy that dominates public attention this month.

5. Factors that Shape the Dominance of Buried Hearts

The popularity of Buried Hearts is greatly influenced by the acting quality of the cast and the escalating story conflicts leading up to the end.

The use of top actor names and the dynamics of the love triangle storyline add value to online searches, media coverage, and social media discussions.

6. What is brand reputation in the context of Korean dramas?

Brand reputation is a measure of a drama's influence based on public participation, media, and viewer engagement.

7. Why does Buried Hearts excel compared to other dramas in April 2025?

As the airing neared its end, public interest and searches for Buried Hearts drastically increased.

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(kpl/sjn)