From Teeth to Heart, ILLIT Shows a New Way to Convey a Message of Love Through the MV 'Cherish (My Love)'

Unique Concept: Love and Teeth The MV ILLIT for the song "Cherish" comes with an unusual concept, combining the theme of dentistry with a sweet love story. Not only are the visuals captivating, but the story also piques curiosity—who would have thought a dentist could become a symbol of attentive love?

Symbolism of Teeth, Love that Needs Care Teeth are not just for sweet smiles, but they also serve as an important symbol in this MV. Just as dental care requires attention at the dentist, feelings of love also need continuous attention and care. That is what ILLIT wants to convey in "Cherish," about valuing and nurturing precious feelings.

Philosophical Form of Love Not just music, this MV presents a deep meaning about how we appreciate small things, like teeth, which we often take for granted. This song teaches us to appreciate true love, similar to how we take care of our teeth to keep them healthy

Dare to Be Different with an Out of the Box Theme ILLIT is very brave to step out of their comfort zone with a dental theme that has never been seen before in K-pop. Instead of a typical love story, they choose to tell a story through the atmosphere of a dentist's office, which makes fans even more curious.

The Youthful Impression Captured in the Lyrics The lyrics of "Cherish" depict pure and passionate feelings of affection, much like the uncontainable feelings of youth. In the MV, the ILLIT members express their longing in a fresh and cheerful way, yet still full of meaning

Fans Debate the Meaning of Teeth Many fans immediately created theories about the symbolism of teeth in this MV. Some argue that the fragile-looking teeth resemble the feelings that are often hidden, which actually need attention to be maintained.

Innovation that Makes Songs More Meaningful With "Cherish," ILLIT truly provides an extraordinary music experience. This MV is not only creative but also reinforces the meaning of the song, making it not just a music video—but a work full of emotion and reflection about love.

Taking Care of Yourself in Love Through the theme of a dentist, ILLIT also invites us to care more about ourselves. Just like taking care of teeth, love and relationships also need attention and effort. "Cherish" serves as a reminder for us not to forget the precious things in life.