Music Industry Experts Reveal the Secrets of BLACKPINK's Worldwide Success

Kapanlagi.com - BLACKPINK always manages to create and break various records through the release of their new songs and albums. The success of this girl group under YG Entertainment has even reached a global scale.

This group of four beautiful women has managed to capture the attention of K-Pop music fans from all over the world. Quoting Koreaboo on Monday (13/7/2020), several music editors at Billboard have revealed their analysis of the success of this group consisting of Jennie, Lisa, Jisoo, and Rose.

1. Strong and Badass Image

The first factor that supports BLACKPINK's success is their image as a badass girl group. They have lyrics that sound strong and fight against powerlessness. In addition, their image as a girl crush also successfully makes many international fans fall in love.

"Who doesn't like a strong girl group? And with that, I'm not just talking about their music being great or their talent, but both are there," said Anna Chan from Billboard.

Not only that, the lyrics and word choices in their songs also apparently make this girl group accepted in various circles. Although they still use Korean language in their lyrics, they also include foreign phrases like 'ddu ddu ddu' which make their songs so easy to remember.

2. Strong Fanbase

BLACKPINK ©Vogue Korea

Another factor that influences BLACKPINK's success on the international scene is their strong and very large fanbase. BLINK is known as one of the biggest fanbases in the K-Pop industry. This turns out to be a supporting factor for their success worldwide.

"BLACKPINK specifically builds a very loyal fanbase with a large number, and in return, those fans are willing to do anything to help them," said another Billboard editor, Gab Ginsberg.

(kpl/sep)