Surprise! Indomie Partners with NewJeans as Global Brand Ambassador and Launches New Indomie Korean Ramyeon Series

Kapanlagi.com - Iconic brand Indomie makes a splash by partnering with global sensation NewJeans as Global Brand Ambassador. NewJeans is known for their modern, energetic, and fresh music style and visual aesthetics that resonate with Gen-Z. Indomie, as 'The Most Chosen Instant Noodle Brand in the World', together with NewJeans brings a fresh and innovative spirit through the global campaign Oh My Good! It’s Indomie. This collaboration is expected to bring innovation, excitement, and a positive spirit that is relevant to the youth in Indonesia and around the world. Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk (ICBP), the company that produces Indomie, said, 'We are thrilled with the appointment of NewJeans as Indomie's Global Brand Ambassador. We are excited to be the first brand in Southeast Asia to collaborate with them. The music and personality of NewJeans resonate with K-pop fans and a wider audience, fitting with Indomie's fun, energetic, and uplifting character. This is a significant step for Indomie to expand its global market and remain relevant to the dynamic youth generation.'

1. Indomie Korean Series

Indomie Korean Series credit: PT. Indofood

This campaign coincides with the launch of the new Indomie Korean Ramyeon Series amidst the global popularity of Korean culture (Korean Wave) while answering the desires of Indomie lovers for Korean flavors. The Indomie Korean Ramyeon Series consists of three new flavor variants: Spicy Ramyeon, Fiery Chikin, and K-Rose. The Spicy Ramyeon flavor comes with a spicy signature Korean soup sensation, Fiery Chikin has the distinctive taste of Korean fried chicken with a blend of spicy, sweet, salty, and savory flavors, and K-Rose offers a combination of creamy and spicy flavors that tantalize the taste buds. Additionally, there are two new Pop Mie variants that spark curiosity: Pop Mie Spicy Ramyeon flavor and Pop Mie Fiery Chikin flavor. Julia Atman, General Manager of the Noodle Division ICBP, added that this global launch is being celebrated with great enthusiasm. “This campaign is marked by the launch of the latest Indomie TVC featuring the Indomie Korean Ramyeon Series. We are also holding the ‘Oh My Good World’ event at Gandaria City from October 31 to November 3, 2024. Here, visitors can experience the excitement with Indomie and NewJeans, including photo spots and the opportunity to cook Indomie Korean Ramyeon Series like at K-Mart in Korea.” The presence of NewJeans members: Minji, Hanni, Danielle, Haerin, and Hyein, as Brand Ambassadors is represented through a warm greeting to Indomie lovers around the world via video greetings, where they express their excitement about collaborating with Indomie and look forward to the fun that will come in this campaign. Don't forget to keep following the hashtag #OhMyGoodItsIndomie on Instagram and TikTok @indomie. There will be many more exciting activities to join, both online and on-ground. Through this fun campaign, all fans and consumers around the world are expected to feel the spirit of joy together with Indomie and NewJeans.

(kpl/ara)