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The Latest Project of Shooter Kim Ye Ji After Announcing Her Resignation, Sparks Pro and Con in Balenciaga Campaign

The Latest Project of Shooter Kim Ye Ji After Announcing Her Resignation, Sparks Pro and Con in Balenciaga Campaign

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The Latest Project of Shooter Kim Ye Ji After Announcing Her Resignation, Sparks Pro and Con in Balenciaga Campaign

Kim Ye Ji, a South Korean shooter who went viral as an Olympic medalist, made a surprising decision in November 2024. She resigned from her team, announced a break from her career, and was reported to choose to focus on raising her daughter. However, other reports revealed that her decision was also influenced by the many hateful comments she received.

Nevertheless, Kim's agency, PLFIL, emphasized that she will continue non-shooting activities, including promoting the sport. Let's check it out in full! If not now, when?

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Recently, Kim Ye Ji shared surprising news through Instagram about her involvement in the fashion world.

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On December 11, she announced that she became part of the This is Balenciaga campaign for the S/S 2025 collection, created by Juergen Teller and Dovile.

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The campaign also features other celebrities such as Romeo Beckham, Kim Petras, Lee Soo Ah, Khadim Sock, and Akech Bior.

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Kim Ye Ji poses with various works from Demna's vintage furniture collection, showcasing a different side of herself.

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This post sparked a variety of reactions, with some praising Kim Ye Ji for her new career outside of shooting sports.

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On the other hand, there was also quite a bit of criticism aimed at Kim Ye Ji's visual concept in the photoshoot, as it was deemed not very good.

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Even so, Kim continues to communicate with her fans on social media while exploring the world outside the shooting arena.