UIQ K-Beauty Brand Holds Fan Sign and Talk Show with RIIZE in Jakarta

Kapanlagi.com - RIIZE, who is trusted as the brand ambassador for the innovative K-beauty brand 'UIQ', will greet fans in the homeland at the event 'UIQ Universe in Jakarta: RIIZE Fansign Event & Beauty Talk Show' at Lippo Mall Puri. This event, which will be held on September 1, 2024, marks the moment when 'UIQ' is officially launched in Indonesia.

As is known, RIIZE has gained attention as a 'rookie top-tier' group that will soon lead a new era of Kpop after their debut in September 2023. They are known for their unique music genre 'Emotional Pop', which expresses their emotions through songs.

Each song released, such as 'Get A Guitar', 'Love 119', and 'Boom Boom Bass', has gained significant popularity. The event 'UIQ Universe in Jakarta: RIIZE Fansign Event & Beauty Talk Show' is part of the global launch series of the UIQ brand. This event will be the largest UIQ event in Southeast Asia, following its successful launch in South Korea and Japan.

1. New K-Beauty

UIQ itself is a skincare brand developed by a leading biopharmaceutical company, Genome & Company. Genome & Company leverages cutting-edge microbiome technology in skincare, through the R&D site GNOCLE™. Since its launch in 2021, UIQ has rapidly expanded in 14 countries, including the United States, Japan, and China. UIQ emerges as the latest generation K-beauty brand with a highly significant global launch.

In Indonesia, UIQ will be distributed exclusively by Skincara, known as a leading distributor of K-beauty products. To introduce and develop the UIQ brand, Skincara has established a strategic partnership with Sociolla. Committed to continuously bringing high-quality K-beauty products to Indonesian consumers, UIQ becomes the first brand launched through this partnership. Both companies have made significant investments to ensure the success of the UIQ brand in the Indonesian market, covering various aspects from marketing to distribution.

2. Fan Sign Together with RIIZE

This event will be held at Sky Garden in Lippo Mall Puri, with over 1,000 participants in attendance. The event will include a signing session with fans and a beauty talk show. After the signing session for 50 selected winners, UIQ's brand ambassador, RIIZE, will personally share product reviews and interact with participants during the beauty talk show.

Rita Yovita, Chief Commercial Officer (CCO) of Lippo Mall Puri Indonesia, stated, "We are very pleased that Lippo Mall Puri can be part of the launch of the innovative K-beauty brand UIQ in Indonesia. This year, Lippo Mall Puri is celebrating its 10th anniversary. To commemorate this milestone, we have planned this event together with Skincara and Sociolla. We hope that through this event, Sky Garden at Lippo Mall Puri will become the main venue for hosting various international events from Korea in the future."

(kpl/rsp)