Kapanlagi.com - Singer Ed Sheeran introduced a new Instagram account named @teddysoldphone as part of the promotion for his latest song, OLD PHONE, which was released on April 29, 2025. This account features various photos and personal messages he found while powering up his old phone, which was last used in 2015. The song is inspired by his emotional experience of revisiting old memories through that device.
The process of creating this song began from a legal case related to allegations of plagiarism on the song THINKING OUT LOUD. When asked to surrender his old phone as evidence, Ed found many messages, photos, and old notes that evoked deep feelings. He spontaneously wrote OLD PHONE at midnight in India while finishing his upcoming album titled PLAY.
Through this account, Ed shares personal moments such as early photos with his wife Cherry Seaborn, selfies with Taylor Swift and Harry Styles, as well as messages from his late friend, Jamal Edwards. He hopes this song can inspire listeners to reflect on their past, just as he did when reopening the 'memory box' in his old phone.
1. 'OLD PHONE', A Song Full of Emotion and Reflection
OLD PHONE is not just a nostalgic song, but also reflects Ed's emotional growth as a musician. He describes this song as a piece that should have been included in his debut album, but in reality, it could only be written after going through various life experiences. This song becomes a mirror of honesty and maturity in his musical process.
Ed Sheeran hopes this song can touch the feelings of his listeners and encourage them to reflect on their relationships and memories of the past that may have been forgotten. OLD PHONE carries a message about the passage of time, loss, and relationships that are no longer the same as they once were, making it a work that is personally and universally meaningful.
2. Instagram @teddysoldphone, A Memory Archive Open to the Public

(credit: instagram.com/teddysoldphone)
Through the Instagram account @teddysoldphone, Ed showcases a side of his life that is rarely known to the public. This account features rare photos such as funny selfies with Taylor Swift, backstage moments with One Direction and Calvin Harris, and even a handwritten note from Taylor that includes her signature humor about the Kanye West incident at the 2009 VMAs.
In addition to photos, this account also displays notes of song lyrics, screenshots of emails from famous figures like Elton John, and old voice messages. This project feels like a digital diary that connects fans with the personal side of Ed Sheeran, while also showing that behind his success, he still cherishes simple yet valuable memories.
3. Album 'PLAY' A More Personal Musical Journey

(credit: instagram.com/edhq)
The song OLD PHONE is the second release from Ed's new album titled PLAY, following the song AZIZAM, which is inspired by Persian culture. This album marks a new phase in Ed's musical journey, where he is more open to expressing his emotional side and life experiences. Even at the Coachella festival, he built a temporary pub called 'The Old Phone' as part of the song's launch.
With this more personal and creative approach, PLAY is expected to be an album that showcases the depth of Sheeran's humanity. He does not only appear as a musician but also as a figure who invites his fans to participate in the emotional journey he goes through, from loss, nostalgia, to self-reflection through music.
(kpl/ute)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.