Jameson Connects Indonesia Session 2, A Creative Space for Indie Bands to Show Off

Kapanlagi.com - After the success of the first session, Jameson Connects Indonesia Session 2, is present as one of the forms of regeneration of local musicians. In collaboration with Pernod Richard, the music label deMajors Independent Music Industry (dIMI) successfully held Jameson Connects Indonesia Session 2.

"This is the second session and the first session was last year. We as the best whiskey brand in the world want to give appreciation to Indonesian musicians, especially in the indie scene. We made www.jamesonconnects.id where all musicians can submit," said Hendrik Simon as Brand Manager of Pernord Ricard Indonesia in a press conference at M Bloc Space, South Jakarta area, some time ago.

Representatives from deMajors and also one of the curators, David Tarigan, said that this event is a platform created as a form of appreciation and effort to advance independent music in Indonesia.

"Basically, we created a platform, an effort to support the independent music scene. This is not a competition, but we have to choose," said David Tarigan.

1. Increase in Participants from Last Year

Jameson Connects Indonesia Session 2 / Credit Photo: KapanLagi - Mathias Purwanto

Jameson Connect Indonesia session 2 has been running for 3 months, presenting several programs including band submission, sharing session, hearing session, sounds connected video (music video), and compilation DVD.

Interestingly, there has been an increase in participants from last year. This year, approximately 400 bands participated. From those 400 bands, 10 were selected and then narrowed down to 3. Jimi Multazam, who is also a curator, said that the selected bands are those who have a connection with Jameson. In addition, the band's profiling must also be interesting and at least have an impact on the surrounding community.

"What is interesting is which of these 10 is the most Jameson-like, their music is like whiskey, this one is suitable, there is even one that is very pop. For me, it's more about the song, it sounds complete as a whole," said Jimi Multazam.

"Not only the music, but there is also a narrative and profile that we can consider. We look at the whole package as a unit, the image it conveys," added David Tarigan.

2. 3 Selected Bands

From the 10 bands, three were selected by Jameson Connects Indonesia session 2, namely Dirty Ass with their song Sembah, The Jansen with their song Mereguk Anti Depresan Lagi, and finally Happiest Lokal with their song Fatamorasa.

These three bands were also given the opportunity to make a music video for their respective songs and collaborate with directors Anggun Priambodo, Yustinus Kristianto, and Aditya Muhara.

(kpl/pur/gtr)