The Journey of Content Creator Lutfi Afansyah from TikTok to Mental Health Collaboration

Kapanlagi.com - Lutfi Afansyah, a content creator active on TikTok, began his digital journey in 2021, right when he was working on his thesis amid the COVID-19 pandemic. During this busy time, he started sharing content in the form of "internal jokes" that he created himself.

Unexpectedly, positive responses came from many TikTok users who began to appreciate his work. This positive feedback motivated Lutfi to create more educational content in a more relaxed and funny way.

"At that time, I was working on my thesis and dealing with COVID. I started coming up with jokes that I had," he revealed.

Lutfi's journey further developed after he decided to record one of those jokes one night and upload it to TikTok. The content received a very good response from his followers.

"I feel very fulfilled when many people comment that they like my content. This is what keeps me creating. I want to keep creating for the people who support me," he said.

1. Develop Content

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As time went by, Lutfi began to find ways to develop his content. One of them was by collaborating with a psychology clinic to commemorate World Suicide Prevention Day. In this collaboration, he created content that offered the opportunity for 10 people to receive free consultations.

"One person said he had been thinking about ending his life. From that conversation, he admitted he could release the stress he had," Lutfi shared.

However, along with the popularity of his content, Lutfi began to face new challenges."From the beginning, because it started from internal jokes, it was easy at first and many could relate. But as time went on, the jokes ran out. My challenge is the limit on how often to repeat jokes," he explained.

2. Commitment to Innovation

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He also realized that to maintain the sustainability of his career, he needed to continue innovating and finding new ways to keep the audience's attention.

Lutfi revealed that one of his sources of inspiration comes from his hobby of watching stand-up comedy, especially the works of foreign comedians who often share their life experiences.

"Usually, they talk more broadly. For example, if they talk about family, I ask myself if I can relate to it. If I can relate, it could inspire me to create content," he said.

3. Interaction with Fans

Even though he already has many followers, Lutfi prefers to refer to the people who support him as friends."I get everything from my online friends and this community. So when I say followers, it doesn't really fit with my thinking. If I use the word friends, they have space for criticism, praise, and joking. So there is room to grow together," Lutfi expressed.

For him, a more personal relationship with his followers makes him feel more connected and empowered to continue growing. Through the content he creates, Lutfi hopes to remain relevant to social conditions and provide positive benefits.

"I want to keep creating content that is relevant to the situation," said Lutfi enthusiastically.

(kpl/pur/glk)