Kapanlagi.com - It feels like just yesterday, Shopee has been in Indonesia for a full 10 years! As a token of appreciation for user support over the past decade, Shopee is bringing back the special campaign 12.12 Birthday Sale, which will run from November 25 to December 12, 2025.
This massive promotion is ready to pamper users with various surprises, including Treats for Rp12 Every Day, Discount Vouchers up to 100%, and of course, Free Shipping at Rp0 every day!
According to Adi Rahardja, Senior Director of Business Development Shopee Indonesia, this campaign is a meaningful moment.
“The 10th anniversary is a precious moment for Shopee. Over the past decade, we have seen how users, sellers, MSMEs, and local brands have grown with us. Through the 12.12 Birthday Sale campaign, we want to provide a more exciting and meaningful shopping experience as a form of appreciation for everyone who has been an important part of the Shopee ecosystem,” he said.
Fuji Becomes Shopee's Superhero in the Latest Ad
What makes it even more exciting, Fuji Utami appears specially in this year's Shopee birthday ad. Her energetic and inspirational persona perfectly embodies Shopee's spirit of always being adaptive and innovative.
In the ad, Fuji appears as Shopee's superhero, nimbly bringing various favorite products for users. Accompanied by the jingle “More Savings, More Speed”, this ad successfully grabs attention!
12.12 Shopee Promo That You Definitely Don't Want to Miss!
For those of you who love shopping, here is a list of promotions that you must take advantage of during the Shopee 12.12 Birthday Sale:
• Treats for Rp12 Every Day: Cool products from various categories can be yours for just Rp12!
• Birthday Voucher up to 100%: An opportunity to get discounts of up to 100% for all users!
• Free Shipping at Rp0: Enjoy free shipping with no minimum purchase every day during the campaign period.
• Surprise Cakes up to 1.2 Million: Play fun in-app games and win voucher prizes or Shopee Coins up to Rp1.2 million!
• Flash Sale & ShopeePay Treats: Rp12 Flash Sale for fashion, beauty, electronics, and even ShopeeFood.
And don't forget! There is also an exclusive collaboration between Shopee and 9 favorite local brands. Starting from fragrant Shopee perfumes from Aerostreet, special design t-shirts from Erigo, to gummy shaped like the Shopee icon from Yupi!
Shopee Beauty Awards 2025 is Back
In addition to shopping, you can also participate in voting at the annual Shopee Beauty Awards 2025. Here, users can choose their favorite beauty brands and products, and have a chance to get discount vouchers of 50% up to Rp50 thousand! The voting period is open from December 1–31, 2025, and the winners will be announced in various categories such as Best Brand, Best New, Best Local, and Best Premium Brand.
Thank You Message to Loyal Users
In closing, Adi Rahardja expressed his gratitude for the incredible support from users over the past 10 years,
“Thank you to all users who have been an important part of Shopee's journey over the past ten years. The support and trust given allow us to continue to grow. Through the series of 12.12 Birthday Sale 2025, we want to share happiness and celebrate the journey ahead together. We hope Shopee can continue to expand its positive impact by bringing various innovations and opening more opportunities for the Indonesian people,” he hoped.
(kpl/tsr)
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