Kapanlagi.com - An award event for individuals and figures who have contributed to the development of the digital economy with Shopee technology in the past year, including local MSMEs, namely Shopee Super Awards 2023, is being held again.
Local MSMEs are considered to play an important role as drivers of Indonesia's economy. Therefore, it is not surprising that several categories in Shopee Super Awards 2023 are specifically dedicated to MSME players who have had a positive impact through the Indonesian e-commerce ecosystem.
One successful MSME that won an award at Shopee Super Awards 2023 is Triana Saptiaji, the owner of Azella Collections MSME. Triana successfully won an award in the Super Livestreamer MSME category, thanks to her diligence in using the live streaming feature and successfully selling thousands of products in one day.
Triana also shared her story with the media about her journey in pioneering her online mukena business. Initially, this 43-year-old man had a garment business, but the turnover of his capital was considered quite long because many of his customers paid within a considerable time.
“I've been using Shopee since 2015, but at that time it was only for shopping, and at that time I still had an online garment business. My wife said, the era is getting more advanced, more modern, so everything is digital, so we have to move forward. Besides, as a small MSME, we need something that can have a fast turnover of capital, and finally, I opened Azella Collections on Shopee. Alhamdulillah, I'm really grateful for that decision,” said Triana.
The COVID-19 pandemic became a turning point in Triana's business journey. This man from Tasikmalaya relies on the live streaming feature on Shopee to develop his mukena business. The results are quite impressive. Azella Collections managed to sell up to 1,500 products during the twin campaign.
"In this digital era, as UMKM players, we have to learn in order to grow. Finally, I learned about the features on Shopee, including live streaming. I can go live up to 7 sessions in a day. Alhamdulillah, I could reach hundreds of millions in one day during 12.12," he said.
Thanks to his growing business, Triana managed to realize her dream of providing job opportunities for 100 employees. Furthermore, she is still trying to fulfill her mission of making a positive impact on her area by reducing unemployment rates in Kawalu, Tasikmalaya, West Java.
Success stories inspire other UMKM players, proving that the utilization of innovative features on e-commerce platforms can bring success and significant business growth.
(kly/tmi)
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