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Kapanlagi.com - Dewha, a rising skincare brand since its establishment in 2020 in Singapore, has announced the appointment of Alisia Rininta as their brand ambassador for the Indonesian market.
This decision is based on Dewha's vision to strengthen the brand image through a figure who not only can effectively promote their products but also represents the values of natural beauty and holistic self-care.
According to Teguh Riswono, the owner of Dewha, Alisia Rininta was chosen because she has suitable skin.
"We choose a brand ambassador not only to help promote our products but also as an example. We saw that Alisia has suitable skin to be a brand ambassador. Finding Alisia took a long process because we had to ensure that our products are compatible with Indonesian skin."
"As for me, why do I want to be a brand ambassador? Because I am actually picky, and from being picky and a perfectionist, I finally found a skincare brand that is suitable for sensitive skin. Because my skin is very sensitive, and I have skincare products at home that have a slightly different formula from Dewha. So Dewha and my old skincare products that I have been using for years have a slightly different formula. It's really cool, I rarely get collaboration or brand ambassador offers, but none of them are as suitable as Dewha."
Dewha itself offers a range of skincare products that focus on simplicity and effectiveness, in line with the needs of modern skinimalists.
Their products are not only designed to provide optimal results, but also use high-quality ingredients that are safe for the skin.
According to Dewha's press release, they have successfully attracted consumers' attention with inclusive marketing strategies, including collaborations with well-known influencers and brand ambassadors such as Alisia Rininta. Dewha also emphasizes its commitment to providing skincare solutions that can enhance confidence and mental well-being through quality products.
With the presence of Alisia Rininta as the face of Dewha, it is expected to expand the brand's reach in the Indonesian market and increase consumer awareness of the importance of effective and safe skincare.
Dewha was founded with a mission to provide comprehensive and multi-functional skincare, specifically formulated to help modern skinimalists achieve their skin's radiance easily. Dewha products use high-quality ingredients and have been proven to provide smooth, firm, and radiant skin.
(kpl/glk)
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