Boosting MSMEs and Local Brands, Shopee's Consistency Successfully Brings 26 Million Local Products Exported to Various Countries

Kapanlagi.com - MSMEs and local brands in the homeland with quality products continue to emerge. This is also supported by a platform that helps the development of MSME actors and local brands to make their products known to the public. Like the support provided by Shopee, which consistently realizes its commitment as a growth platform for MSMEs and local brands.

Shopee continues to create various initiative programs to bring more new opportunities. This platform also continues to encourage MSMEs and local brands to continuously transform to strengthen their existence, as well as adapt and maximize the use of technology and interactive features to meet the evolving needs of consumers.

This is in line with Shopee's mission to continuously improve the quality of life for all users through the best and interactive online shopping experience. Not only successful in the country itself, MSME products and local brands are now globally competitive through Shopee's Export Program, which has opened the way for more than 26 million local products to be exported to various countries in East Asia, Southeast Asia, and Latin America.

Monica Vionna, Director of Marketing Growth Shopee Indonesia, said, "Throughout its operation in Indonesia, Shopee has been striving to realize its commitment to actively contribute to Indonesia's economy. The continuous innovation that has been presented has contributed to helping MSMEs and local brands to develop and achieve maximum business growth potential," she said.

She continued, "Now, we can witness the positive achievements of the business performance of local entrepreneurs and in line with the increasing enthusiasm and demand of users for domestic products. Of course, this extraordinary achievement is inseparable from the support and synergy of the entire Shopee ecosystem that continues to create broad positive impact."

Showcasing Stage and Business Potential Opportunities for MSMEs and Local Brands

Shopee innovates by presenting complete and varied thematic shopping campaigns to provide a stage for local brands and MSMEs to market their products to the fullest extent. Furthermore, various important moments throughout the year have become attractions for consumers to seek special offers and product completeness to meet their various needs:

• The festive celebration of Shopee's 8th anniversary, marked by the iconic campaign, the 12.12 Birthday Sale in 2023, successfully realized the creation of sustainable business for MSMEs and local brands. On the peak day of the 12.12 campaign, there was a recorded increase in local product transactions up to 10 times compared to regular days.
• Various local products from the Fashion and Beauty categories occupied the top podium as the most sought-after products by users during 2023. Culottes, pashmina hijabs, sneakers, and wallets were the four products that were highly sought after by users in the fashion category. Meanwhile, local beauty products such as sunscreen, toner, and lipstick have become the primary needs of users. Drive ecosystem synergy through programs and interactive features.

In addition to presenting thematic shopping campaigns, Shopee always focuses on observing the dynamic behavior of online shopping. Changes in preferences and trends that can influence shopping decisions are one of Shopee's top priorities to be developed through an interactive series. This effort aims to connect buyers and sellers more closely, offering solutions through real-time interaction and communication, as well as creative visual content through Shopee Live and Shopee Video.

• Shopping through live features has become the main attraction this year with a different and enjoyable experience. Shopee Live sessions have attracted a lot of attention, with transactions increasing more than 49 times during the peak of 12.12. This high enthusiasm opens up greater opportunities for local businesses to improve performance and sales.
• Shopee Video has become a creative space for SMEs and local brands to provide interesting information about their products through creative content. The increasing number of users utilizing this feature can be seen during the peak of the 12.12 campaign, with orders through Shopee Video increasing 45 times compared to normal days.

Shopee increasingly believes in the importance of synergy between nodes within an integrated ecosystem, which can have a greater impact in bridging the needs of the community and the innovations of SMEs and local brands.

Shopee Affiliate Program is dedicated to offering a variety of opportunities to help sellers expand their promotional channels by collaborating with creators. Shopee Affiliate Program also provides convenience for users to share product inspirations and even become a new source of additional income.

Looking at the peak of the 11.11 Big Sale campaign, more and more sellers have felt the benefits and advantages of this program, with the number of SME and local brand products promoted through Shopee Affiliate increasing more than 9 times.

Support SME and Local Brand Products to Penetrate the Global Market

Not only able to meet domestic needs, through an integrated digital ecosystem, Shopee guides SMEs and local brands at the Shopee Export SME Campus to become adept at understanding international market trends. Innovating to adapt products to international needs and optimizing the Shopee e-commerce platform as a future strategy.

Through the Shopee Export Program, SMEs and local brands have utilized every program on Shopee, with more than 26 million local products exported to various countries.

To provide more exposure for local products, Shopee has introduced a special page called Shopee Pilih Lokal (Choose Local) dedicated as a platform for excellent local products.

Through this page, Shopee takes the initiative to curate a diverse collection of high-quality products from various SMEs in Indonesia, providing easier access and a wider space for local businesses to create. This step aims to foster Indonesian society's love for SMEs and local brands, which has attracted more than 25 million users visiting Shopee Pilih Lokal throughout 2023.

"As a loyal partner of SMEs and local brands, Shopee will continue to bring more inclusive digital initiatives and solutions to connect millions of high-quality local products to the hearts of the people. We hope to create more space and opportunities for local businesses to be more innovative and empowered in creating more high-quality local products," concluded Monica Vionna.

(kpl/wri)