Collaboration at Shopee 10.10 Brands Festival, Local Brands & MSMEs Experience a More Than 9-fold Increase in Products Sold

Kapanlagi.com - Lasting until October 10th, the Shopee 10.10 Brands Festival became a tangible form that the series of offers during the campaign period provided opportunities for local brands and MSMEs to strengthen the growth potential of their products.

The high enthusiasm of users for shopping needs and enjoying the excitement offered became a significant aspect, where the number of products sold by local brands and MSMEs increased more than 9 times during the peak of the campaign compared to ordinary days.

This shows that the campaign is not only a shopping destination that can be utilized by buyers, but also a momentum for local brands and MSMEs to utilize the collaboration that has been presented in order to expand their reach.

Always Based on the Commitment to Always Respond to the Demands and Needs of the Entire Shopee Ecosystem

Daniel Minardi, Head of Brands Management & Digital Product Shopee Indonesia said, "Every campaign we have at Shopee is always based on a commitment to always respond to the demands and needs of the entire Shopee ecosystem."

Daniel added, "In line with the mission of #ShopeeAdaUntukUMKM, we are very happy to see how local brands and MSMEs can grow and be assisted by the presence of the 10.10 Brands Festival campaign this year."

"The influence generated through Shopee's collaboration with business actors also provides a positive impact on the performance of local brands and MSMEs.
In the future, Shopee will continue to present various innovations and initiatives that provide benefits to our entire ecosystem," he added.

Shopee 10.10 Presents Collaboration to Strengthen the Growth Potential of Local Brands and MSMEs

Various strategies and initiatives continue to be presented by local brands and MSMEs in collaboration with Shopee through this 10.10 campaign. Special promotions, endless offers, as well as Shopee Super Brand Day innovations from brand partners that make it easier for users to access products, also provide exposure and wider reach for brands.

In fact, this strategy has made local brands and MSMEs, especially in the Beauty, Home Living, and Fashion categories, receive high enthusiasm and significant transaction increases. This is because users are attracted to searching for products offered from these favorite categories during the peak of the 10.10 campaign.

The advantages and benefits of shopping during the 10.10 campaign that users feel also provide a positive impact for local brand partners Paragon Corp and Somethinc. They experience extraordinary enthusiasm from users when taking advantage of special promotions during the campaign period, especially with the presence of 24-hour offers during Super Brand Day on September 27th.

Not only that, even during the peak of the 10.10 Brands Festival campaign, Paragon Corp successfully recorded a 16-fold increase in transactions compared to ordinary days through the sales of Wardah, MAKE OVER, Emina, and Kahf products. In addition, coinciding with Shopee Super Brand Day, Somethinc on October 5th became a moment of collaboration.

This collaboration was carried out in the launch of a special new product for Shopee users through two latest exfoliating glowing serum products, namely Somethinc 5% Mandelic Acid Mild Exfoliating Serum and 10% Lactic + Glycolic Peeling Serum, which became user favorites. During the peak of the 10.10 campaign, Somethinc transactions also increased more than 14 times compared to ordinary days.

Shopee Export Program Helps MSMEs Reach International Markets

The success of local brands and MSMEs is supported by various initiatives and programs that Shopee has to develop business, including through the Shopee Export Program. In addition to recording sales in the ongoing 10.10 campaign, the Shopee Export Program also provides opportunities for local brands and MSMEs.

This is done to expand their product reach to foreign markets and provide a 3-fold increase in export transactions during the peak of 10.10 compared to ordinary days. One of the local brands that experienced an increase in export orders during the 10.10 Brands Festival campaign is Kevin Naftali, the owner of a fashion business named Kevas.co Official in Tangerang.

His business started in 2011 with knitwear products that were quite different from the popular men's fashion products in the market at that time. However, in 2017, Kevin started reading the market and eventually added life wear products to his lineup and joined Shopee to expand his market.

One important step in Kevas' journey was also joining the Shopee Export Program in 2019. In the past year, they have successfully exported Kevas products to Southeast Asia and Latin America. Now, 25 percent of Kevas.co's revenue comes from exports with Shopee. In fact, during the peak of the 10.10 Brands Festival campaign, Kevas.co's export transactions increased 5-fold compared to regular days.

"The success of local brands and MSMEs in the 10.10 Brands Festival is a motivation for Shopee to continue innovating and introducing new breakthroughs so that their business growth can accelerate together with the digital ecosystem," concluded Daniel.

Enjoy a more convenient and practical shopping experience by downloading the Shopee app for free on the App Store or Google Play Store, and don't forget to activate ShopeePay.

(kly/tmi)