Creating with Heart, Reisha Novandita Realizes Concern Through Mosque Construction for the Community

Kapanlagi.com - Reisha Novandita is an inspirational figure in Indonesia's beauty industry. As the founder of Noera Beauty, her journey began with a passion for traveling that took her to Thailand. There, she and her husband, Bryan Pratama, ran a business providing delivery services (jastip), which then opened up significant opportunities to establish her own beauty brand. Noticing the high consumer interest in Thai beauty products, Reisha was inspired to build a business in that field.

In 2018, Reisha launched Noera's first product, a hand body lotion, which received a warm welcome from the public. "We saw a great opportunity and consumer demand for quality products," she stated. However, Reisha had to face various challenges and failures at the beginning of her business journey. Her relentless spirit encouraged her to continue learning and innovating until Noera was able to achieve two Top Brand awards in 2022 and 2023.

In facing competition in the beauty industry, Reisha also introduced collagen drinks that became very popular among consumers. This success reflects Reisha's keen insight into market trends and her ability to adapt, especially during the pandemic that changed consumer shopping behavior. "We must be able to adapt quickly to remain relevant," said Reisha.

Beyond business, Reisha has a broader vision, which is to make a positive impact on society. On October 3, 2024, through the Instagram account @noerabeautycare, Reisha and Bryan uploaded a video of their journey to the mosque construction site they are working on. The mosque being built in this remote area is a vow from Reisha and Bryan, which has reached 40-50% completion after 13 weeks of progress. "We both want to build this mosque so that the local community can worship comfortably, especially since this area still has limited worship facilities," Reisha stated in an interview session.

1. Personal Project

Currently, the mosque construction process has reached 60%, and Reisha shows her commitment to this project by inviting the local community to also feel its benefits. She hopes that the mosque can become a comfortable place for worship as well as a center for social activities for the surrounding community. In addition to being a place of worship, she hopes this mosque can facilitate the distribution of zakat, infaq, and charity.

In an exclusive interview, Reisha stated, "As proof of our concern, not only to beautify personally but also on a broader scale. The Prophet Muhammad SAW himself has utilized mosques not only as places for ritual worship but also as places for preaching, education, and social activities." Reisha believes that mosques play an important role in reviving social and religious values in society.

Reisha also explained that this project is carried out personally without involving Noera employees. "No Noera employees are involved. Just me, my husband, and my mom. I never mentioned it either. Employees usually only find out once it’s finished," she said. This initiative reflects the social values embraced by Reisha in running her business.

2. Inspire

Through this mosque construction project, Reisha wants to show that Noera Beauty is not just about personal beauty, but also reflects a deep social concern. She hopes the community can see that Noera is committed to caring about the social and environmental conditions around it.

In her career, Reisha inspires young entrepreneurs not to give up easily and to continue innovating in the face of challenges. "Failure is part of the learning process. Success comes to those who dare to try and do not despair," said Reisha. Her determination to continue developing Noera Beauty as a symbol of courage and innovation is expected to inspire many people in Indonesia.

Reisha Novandita, with all her achievements, proves that true success can be achieved through hard work, perseverance, and concern for the community. Amid a challenging business journey, she remains committed to making a positive contribution to the surrounding environment. Through the construction of the mosque and other social initiatives, Reisha shows that businesses oriented towards community welfare can create a greater impact.

(kpl/glk)