Erigo Presents Special Collaboration with JKT48, Get Exclusive Products Only on Shopee 11.11 Big Sale!

Kapanlagi.com - The style and preferences of people regarding fashion may vary. Moreover, now there are many local products with competitive quality and come in various models to express your style and character.

This need is also answered by Erigo, one of the well-known local brands in the country. Surprisingly, Erigo has launched an exclusive collaboration with the idol group JKT48 on Shopee! The good news is, you can own this special collection along with the excitement of the Shopee 11.11 Big Sale campaign. Let's buy Erigo x JKT48 fashion products directly from 8-12 November 2023!

Especially on November 8th today, Erigo along with 14 JKT48 members will hold a live streaming session on Shopee Live from 18:00 to 20:30. There will be many special surprises where users can enjoy discounts up to 30 thousand and the highest number of buyers have the opportunity to win attractive prizes from JKT48.

1. Collaborating with Creative Local Illustrators!

The latest Erigo products this time are T-shirts, Hoodies, and Denim Jackets in collaboration with local illustrators to provide a touch of Indonesian art creativity by Imelda Adams, Kevin Varian, Nadia Diandra, and Ryol with exclusive different designs.

The presented product designs will represent each JKT48 member with various current color choices such as Lavender Gray, Almond Milk, Blue Denim, Sage Green, Medium Blue, and Black. These color choices are suitable for daily wear by female and male users, and can be mixed and matched according to each person's fashion style.

Muhammad Sadad, Founder of Erigo, said, "We always strive to follow the latest trends to meet the needs of consumers who certainly have different styles and fashion styles. Through our various choices of streetwear fashion products, it is hoped that they can help male and female users to mix and match their outfits more stylishly and easily for daily wear,"

He continued, "This time, we collaborated with inspirational young people and idols of the community, namely JKT48, to launch fashion products such as T-shirts, Hoodies, and Denim Jackets with attractive designs that represent the characters of the 14 JKT48 members. Of course, we bring a different concept by collaborating with 4 Indonesian art illustrators to provide fresh and unique designs for our loyal users. We hope that this product can show the high quality of the original Indonesian brand that can attract people's attention."

The exclusive launch, which began with a live streaming session on Shopee Live, is very special because it is directly guided by the 14 JKT48 members, namely Zee, Freya, Gracia, Christy, Oniel, Olla, Lulu, Fiony, Lia, Callie, Flora, Raisha, Indira, and Ella. Fans have the opportunity to chit chat and ask questions to the idol group JKT48 while getting to know Erigo products in more detail.

This live session becomes more exciting and lively with various surprises that will be presented by Erigo and JKT48. In addition to chatting non-stop for 2.5 hours with JKT48 members, users with the highest purchases can get attractive prizes in the form of JKT48 clothes and posters. Exciting, right?

And not only that, for buyers with a minimum purchase of 100 Thousand, they will receive an invitation to watch JKT48 live on the Shopee 11.11 Big Sale TV Show on November 11, 2023. However, the supply of invitations is limited, so users must act quickly to check out and complete the purchase before they run out.

JKT48 members added, "We are very excited to collaborate with a local brand that is the pride of the homeland, Erigo, to present the latest products exclusively for our users and fans on the Shopee platform. Through this collaboration, we want to showcase the unique style realized through different designs for each JKT48 member. We hope that the products presented can be a fashion inspiration for the community, especially Shopee users who have the opportunity to be the first to get this special collection. Don't miss out!"

2. Local Brand with Global Quality

Erigo is a local brand that operates in the fashion industry and was founded by Muhammad Sadad in 2013. Starting the business in Sadad's apartment studio in Depok, where at that time there were no permanent employees or a team, proved that consistency and hard work are the keys to the success of his business until it rapidly grows like now.

Erigo's commitment to always innovate in presenting new collections continues to move quickly to keep up with trends and present various quality products with different design illustrations.

This is not the first time that Erigo, together with Shopee, has brought extraordinary news since joining in 2017. Previously, Erigo also collaborated with Shopee and brought honor to the nation as a representative of the nation's work in the largest fashion show, New York Fashion Week, in 2021.

Even Erigo always participates in every Shopee's Twin Digit campaign, such as the 11.11 Big Sale campaign, and often succeeds in becoming a favorite brand in various annual Shopee campaigns. Along with Shopee's Export Program, 2020 also marked the beginning of Erigo entering the global market, such as Malaysia, Singapore, the Philippines, and Thailand.

It is no wonder that the various initiatives that Erigo has achieved together with Shopee have also made it a brand that is increasingly familiar to the public. Erigo has experienced how Shopee's support always innovates to maximize the potential of local sellers in developing their businesses.

Starting from the presence of a series of attractive promos, thematic campaigns, to interactive features. This is the basis for its decision to launch the latest exclusive collection with JKT48 on Shopee and present the excitement through Shopee Live today.

Daniel Minardi, Head of Brands Management & Digital Products at Shopee Indonesia, said, "Shopee highly appreciates Erigo's latest product innovation, which also collaborates with JKT48 and is specifically presented for Shopee users. We believe this collaboration will show the potential and advantages that Indonesian original brands have. This special collaboration with JKT48 can certainly be an inspiration for various other local businesses, as well as the younger generation to continue exploring potential and producing their best work. The role of local brands in bringing innovation has been carried out by Erigo, and Shopee is proud to be part of providing a platform and supporting the sustainability of local businesses and products that we realize through the programs and features we offer."

So, if you are a loyal Shopee user and a true fan of Erigo and JKT48, make sure not to miss out on purchasing the latest collection of Erigo x JKT48 products. The purchasing period can be done starting from November 8-12, 2023 exclusively on Shopee!

Don't forget to also take advantage of the best offers from the ongoing Shopee 11.11 Big Sale. Starting from Free Shipping Rp0 Unlimited, Shopee Live Cheap Discounts 24 Hours, and Big Flash Sales every hour. Don't miss out on these attractive promotions for your various needs!

For more information about the Erigo x JKT48 collection, please visit https://shopee.co.id/m/Erigo-JKT48.

(kpl/wri)