Fashion Plays an Important Role in the Creative Economy, What Does Minister of Tourism and Creative Economy Wishnutama Say?

Kapanlagi.com - The development of the fashion industry is currently so rapid. There are many local designers who have emerged and become popular thanks to their extraordinary and captivating works. In addition, their creations often bring pride to Indonesia. It is not surprising that the fashion industry is said to have the second largest contribution to the creative economy. This is what then gave rise to the inspirational campaign, #BanggaBuatanIndonesia.

Interesting discussions about the role of the fashion industry like that are discussed in an interesting manner in the continuation of the BRI Nusantara Fashion Festival (NUFF) 2020. Featuring the cool speaker, Wishnutama Kusubandio as the Minister of Tourism and Creative Economy, what are the exciting discussions that took place?

1. Wishnutama: Digitalization is Now Running Super Fast

The fashion talks session with Wishnutama took place on August 25, 2020 and highlighted an interesting theme, which is Promoting Fashion Industry as the Second Biggest Contributor to Creative Economy: #ProudlyIndonesianMade. On that occasion, Wishnutama revealed that currently, due to Covid-19, digitalization is accelerating very quickly.

“Because of Covid-19, everything is forced to go digital. So I often say, Covid-19 has accelerated digitalization very quickly,” explained Wishnutama in Fashion Talks as part of the BRI NUFF 2020 series.

2. Fashion Entrepreneurs Must Be Able to Adapt

With this phenomenon, fashion industry players have no choice but to quickly transfer to digital platforms. Not only in terms of sales, but also marketing and other related matters.

“Everything must be transferred to digital platforms. Not only sales, but also marketing. We must quickly transition from conventional to digital if we want to survive,” said Wishnutama.

3. This Moment must be Utilized Properly

Seeing the ongoing pandemic situation that shows no sign of improvement, businesses in the fashion industry must be able to make the most of it. This is crucial so that in the future, the current business does not feel even more burdensome.

"We must hijack this situation to make it profitable, especially in the fashion sector," said Mas Tama, a man who is often called by that name.

Actually, there are still many inspirations that can be taken from Wishnutama in the Fashion Talks session. Moreover, there are still a series of other inspirational Fashion Talks agendas that will take place until August 31, 2020. So, make sure you keep updating the schedule of Nusantara Fashion Festival (NUFF) 2020 on Instagram @nuff.id and watch the live streaming on www.nusantarafashionfestival.com and Vidio.

Don't miss the event, because you can also find various attractive promos from Bank BRI that you can enjoy during the NUFF 2020 event.

Indonesia Mall Promo

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Nusantara Fashion Festival Promo

- 10% discount on Tokopedia using BRI Mastercard and BRI Debit Online.

- Minimum transaction of Rp500,000
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Merchant-Merchants from Bank BRI

- Get a 10% discount, maximum discount of Rp50,000,-
- Minimum transaction of Rp500,000,-
- Promo quota for the program period 100: Debit Card, 100: Credit Card
- Program period: July 15 - August 31, 2020.
- Valid for BRI Credit Cards and BRI Debit Cards.

Make sure you don't miss the latest information updates about Bank BRI promos so you won't miss the opportunity. Stay tuned on Instagram @bankbri_id!

(kpl/zki)