Flip Flops: From Ancient Egyptian Civilization to Korean Artist Trends and Indonesian Favorites

In the midst of the city's heavy traffic, the scorching tropical weather, and a fast-paced lifestyle, flip flops emerge as the hero of footwear. Cheap, lightweight, and easy to wear at any time make them a favorite among Indonesians of all ages and social classes. However, did you know that the story of flip flops actually spans far back---thousands of years?

From the era of Ancient Egypt to being worn by South Korean celebrities, flip flops have undergone an interesting cultural transformation. Today, this footwear, which was once used for the bathroom or the beach, has transformed into a symbol of lifestyle. In fact, controversy arises when their use is deemed inappropriate for riding motorcycles or attending formal events.

The use of flip flops that goes beyond the norm certainly follows the thinking and actions typical of some Indonesians. How did this simple footwear achieve iconic status? Check out the exploration below.

1. The Oldest Sandals Ever Made

The history of flip-flops dates back thousands of years. The image of sandals was first discovered in wall paintings in Ancient Egypt, dating back to around 4,000 BC. The people of that time made sandals from woven papyrus leaves, serving as protection from the heat of the desert.

This tradition also developed in other places. In South America, indigenous tribes made sandals from Sisal plants, while the people of Mexico used Yuca plants. Even in India, sandals were made from wood, while in Japan and China, they were made from rice straw.

Over time, the concept of open footwear underwent modifications in both materials and designs. As the modern era began to develop, Japan became one of the pioneers in popularizing rubber flip-flops that later became known worldwide.

2. The Journey of Flip-Flops Across the World

In the 1930s, Japan introduced lightweight rubber flip-flops that were easy to mass-produce. After World War II, American soldiers stationed in Japan brought flip-flops back to their country. There, these sandals were initially used for the beach or bathroom.

When they entered Indonesia, flip-flops became known through Japanese products like Daimatu. Initially, this footwear was considered semi-luxurious due to its relatively high price. However, with the entry of local production, flip-flops became increasingly affordable and were used by all layers of society.

Interestingly, in Indonesia, the function of flip-flops evolved beyond its original context. They are not only worn to the bathroom or beach, but also to lectures, markets, and even wedding events. This reflects the society's universal way of thinking about the function of objects.

3. Popularity and Controversy in Indonesia

Flip-flops have become increasingly popular since K-pop idol Sehun from EXO was spotted wearing them at the airport after a concert in Jakarta. The presence of Indonesian-made flip-flops on the international stage has made the public proud, especially because the products are known for their durability and comfort.

However, flip-flops are not without controversy. One instance was when the Indonesian police urged the public not to wear them while riding motorcycles for safety reasons.

This appeal sparked a strong reaction from the public, as for many people, flip-flops are the most practical everyday footwear. However, from a safety perspective, this appeal highlights the need for an understanding of the specific functions of each type of footwear.

4. The King of Flip-Flops from Jakarta for the Whole Nation

One of the most popular flip-flop brands in Indonesia is Swallow. Produced by PT Sinar Jaya Prakarsa since 1987, Swallow features a simple design: a plain sole and a V-shaped strap. However, behind that design is a factory with thousands of employees and a production process that continues to evolve.

Initially employing only 500 workers, the Swallow factory now hires nearly 2,000 people and is capable of producing flip-flops at a capacity five times greater than when it first started. Its products have even reached international markets.

Swallow uses high-quality natural rubber and EVA (Ethylene-Vinyl Acetate) as primary materials, making its products durable yet lightweight. The Swallow logo, featuring a swift bird, also carries a philosophy: freedom, growth, and loyalty.

5. Function, Philosophy, and Future of Flip-Flops

Flip-flops are not just footwear; for some Indonesians, they are a symbol of simplicity, functionality, and even the identity of the common people. This philosophy of simplicity makes flip-flops worn in various situations that are unimaginable in other countries.

However, on the other hand, the lack of awareness regarding their specific functions makes flip-flops vulnerable to misuse. From lectures to riding motorcycles, these sandals are sometimes not suitable for their context of use, which ultimately leads to rules or recommendations from authorities.

Nevertheless, the future of flip-flops remains bright. Design innovations, collaborations with fashion brands, and expansions into export markets keep them relevant. Who knows, in the near future, flip-flops may take the world stage again---not just because of their functionality, but also the lifestyle and culture they bring.

6. Questions About the Topic

Why are flip-flops so popular in Indonesia?

Because they are cheap, easy to wear, and suitable for Indonesia's hot and humid tropical climate.

Are flip-flops safe for riding a motorcycle?

Not completely safe. The police advise against wearing flip-flops while riding because they do not protect the feet well in case of an accident.

What is the early history of flip-flops?

Flip-flops were first discovered in Ancient Egypt around 4,000 BC and were made from papyrus leaves. The modern form originated from Japan in the 1930s.

What is the most famous flip-flop brand in Indonesia?

Swallow is one of the most famous and legendary flip-flop brands in Indonesia.

(kpl/frr)