Followed by 50 Participants, the Department of Industry, Trade, Cooperatives, and SMEs of Paser Regency Holds MSME Digitalization Training

Kapanlagi.com - There are always challenges that MSME actors in Indonesia must face, especially in the current digital era. In fact, for some MSME actors, the digital era is seen as a serious challenge that must be properly anticipated.

Because, amid increasingly tight market competition, MSME actors are required to adapt to the advancement of the times, particularly the existing digital technology. The goal is for them to continue to grow and compete with larger industry players.

Seeing this situation, the Paser Regency Government in East Kalimantan is not remaining silent. In order to enhance the knowledge and insights of MSME actors, the Department of Industry, Trade, Cooperatives, and SMEs (Disperindagkop and SMEs) of Paser Regency held MSME digitalization training. So, what was the event like?

1. Followed by 50 MSME Actors with Various Products

The digitalization training for MSMEs organized by the Disperindagkop and UKM was held at the Grand Sadurengas Hotel, Paser Regency. The event, which took place on July 3-4, 2024, was attended by 50 MSME actors. Interestingly, these MSME actors came with a variety of products ranging from clothing, food, powdered drinks, and many more.

According to Yusuf, the Head of Disperindagkop and UKM of Paser Regency who was present at the event, "We are conducting digitalization training for selected 50 MSMEs in Paser Regency. The aim is to make it easier for business actors to market their products so that they can be recognized by the broader community."

2. Well Received by the Paser Regency Chamber of Commerce

Furthermore, this digitalization training for MSMEs also received a warm welcome from the Paser Regency Chamber of Commerce. Abdurahman KA, the Chairman of the Paser Regency Chamber of Commerce, hopes that the business actors present can gain more insights regarding MSME digitalization through this training.

"We hope to provide new insights and strategies in digital marketing that can enhance the competitiveness of MSMEs in this digital era. This event is a first step towards a brighter future for MSMEs in our region," said Abdurahman KA.

3. Get Various Training and Practice Materials from Experts

Interestingly, small and medium enterprises (SMEs) received a variety of training materials and practice in this training. Starting from Digital Marketing Components and Important E-Commerce Features to Tips for Branding SME Products through Social Media. They also received training on Effective Copywriting Techniques for Sales.

It is no wonder that the participants present appreciated the digitalization training for SMEs organized by the Paser Regency Disperindagkop and SMEs. They found the training very helpful. In addition to broadening their knowledge, the SMEs in Paser Regency also gained a better understanding of how to market their products effectively in the digital era.

This was also expressed by one of the participants who is also an SME player at the event. “I am very happy that they are willing to go to remote areas to support us small SMEs to be able to appear on social media, how to create content and more,” said Hasmah Siraji.

(adv/tmi)