Harbolnas Surprise, Minister of Trade Becomes Host of Shopee Live with UMKM Export Sellers!

Kapanlagi.com - The long-awaited Harbolnas moment has started to feel its euphoria lately. Yes, this year-end shopping festival has attracted a huge enthusiasm among shopping enthusiasts because of the fantastic offers available.

There is a surprise in this year's shopping festival. It is unusual because the Minister of Trade of the Republic of Indonesia, Zulkifli Hasan, turns out to be a spontaneous live shopping host on Shopee Live on Monday (11/12/2023)! In that session, Zulhas attracted a lot of attention because he successfully offered various products such as pleated skirts and dresses and shoes produced by local UMKM that have successfully exported with Shopee, namely Gosisonline and Mikhayla Shoes.

1. Guiding Live Shopping with Expertise

Zulkifli Hasan appeared skilled in guiding the Harbolnas live shopping session on Shopee Live. He often interacts with Shopee Live viewers while showcasing various local products available in the display. However, Zulhas seemed surprised when mentioning the prices of local products.

“Wow, how much is this dress? Only 80 thousand, still discounted to 60 thousand? In France, it costs 100 dollars, which is 1.6 million,” said Zulkifli.

Similarly, when Zulhas offered locally produced UMKM shoes from Bogor, Mikhayla Shoes, at a discounted price to the viewers.

“Wow, these shoes are great. From 55 thousand, now only 26 thousand in this live session. Come on, hurry up and buy, it's a loss if you don't buy it”

2. Inspirational Chat with Exporting MSMEs on Shopee

Not only guiding live shopping events, in this opportunity Zulhas also had a conversation with two local MSMEs who have succeeded in exporting on Shopee. He explained that this sector plays a strategic role in supporting the country's economic growth.

"MSMEs support the future of Indonesia's economy, why? Because 64% of businesses in Indonesia come from MSMEs. The key is when MSMEs thrive, the economy thrives," Zulhas explained.

He added that local MSMEs can further develop through e-commerce. "You can all sell, even to foreign countries, everything is complete, right? Like Mr. Ardi here, he was taught how to open a store and use features at Shopee MSME Campus, so his turnover can increase significantly."

Responding to the minister's question, the owner of Gosisonline, Achmad Ardi Kurniawan, shared his story of starting an online business.

"I used to sell, but the orders were unpredictable. In 2018, I started selling on Shopee and learned about selling at Shopee MSME Campus. Alhamdulillah, after 3 months, I could receive dozens to hundreds of orders per day. Even during Covid, my orders reached 1000-2000 per day," Ardi explained.

Similarly, Esa Bella, the owner of Mikhayla Shoes, also experienced rapid business growth after switching to the online system.

"I really feel the convenience of this online selling system."

Especially when entering Shopee, I feel very helped by its features, such as seller center. Besides that, the twin date promos and the Harbolnas moment are also something I can't miss, because at least the turnover can increase 2-3 times," said Esa.

3. Shopee's Commitment to Support Local MSMEs

So far, Shopee has indeed made many investments for local MSMEs. Not only through outstanding marketing features that boost MSMEs' turnover like Gosisonline and Mikhayla Shoes, but also by helping them expand globally.

The proof is Shopee's Export Program, which opens opportunities for local MSMEs to sell their products in Southeast Asia, East Asia, and Latin America. Not only that, a series of initiatives to develop MSMEs are also carried out, such as through Shopee Tutoring, Shopee MSME Campus, and Simultaneous Export Movement, which provide real support in advancing Indonesia's creative economy.

(kpl/wri)