Indomilk Helps with Oxygen, Inspirational Campaign Supports Pandemic Handling in the Country

Kapanlagi.com - The struggle against the pandemic is not yet over. So, don't give up and continue to implement health protocols to break the chain of transmission. Some areas still show high case numbers, causing the demand for facilities and medical equipment to increase. This includes the increasingly difficult search for oxygen, even though the demand in the field continues to increase from day to day.

In the midst of uncertain situations like this, mutual cooperation and helping each other is the best way to support pandemic handling. A cool initiative is carried out by PT Indofood CBP Sukses Makmur Tbk (IndofoodCBP) through the Indomilk brand, which holds a donation program titled Indomilk Helps with Oxygen!

Indomilk Sales on Blibli will be Converted into Donations

The donation made by Indomilk is worthy of inspiration and an example that mutual cooperation is needed. All sales of Indomilk on Blibli during the period of August 15-31, 2021, will be converted into funds for the purchase of Oxygen Concentrators. There is a target to be expected. that is the collection of donations for the procurement of 100 units of Oxygen Concentrator.

Together with Indomilk Bantu Oksigen, Indofood CBP initiates the procurement of Oxygen Concentrator. This device can filter oxygen from the air in the room and increase its concentration to 90-95% pure oxygen. All of these units will be distributed through the Crisis Health Center - Ministry of Health (Kemenkes RI) to be immediately distributed to healthcare facilities in Indonesia.

Indomilk's Commitment to Collaborate in Handling the Pandemic

As one of the leading consumer goods manufacturers in the country, IndofoodCBP has a responsibility to work together with the Ministry of Health (Kemenkes RI) in handling the Covid-19 pandemic. One of the most important aids is the fulfillment of oxygen needs considering that domestic supply cannot yet meet daily needs.

Axton Salim, Director of PT Indofood Sukses Makmur Tbk, stated that this program is a manifestation of IndofoodCBP's commitment to continue synergizing with the government in handling the pandemic. Previously, IndofoodCBP has also collaborated with various government agencies in providing assistance to those affected by the pandemic.

Meanwhile, Vanda Retana, General Marketing Manager of Indomilk Susu Cair, PT IndofoodCBP Sukses Makmur, Tbk, expressed, "For more than 50 years, Indomilk has consistently strived to realize a healthy Indonesian generation by providing quality, nutritious, and affordable products. Of course, Indomilk also invites consumers to support the Indomilk Bantu Oksigen program," said Vanda.

As a partner in this positive campaign, Kusumo Martanto, Chief Executive Officer of Blibli, also expressed his opinion. "Blibli, as a leading local e-commerce, has a very high concern for the impact of COVID-19 on the Indonesian nation, which has prompted us to launch the #KarenaSehatNo1 initiative. We also believe in the power of e-commerce in accelerating Indonesia's recovery." Therefore, we are very open and welcome the opportunity to support this program, where Indomilk will make all its sales proceeds on Blibli as funds for the provision of Oxygen Concentrators. Blibli also hopes that Indonesian consumers will support this donation program by purchasing Indomilk products to further increase the positive results created."

Now, you can also actively participate in Indomilk Bantu Oksigen. The way is by purchasing Indomilk products on Blibli.com, which means supporting the donation of oxygen for Indonesia. It's really cool, right? The campaign carried out by Indomilk can inspire people to continue collaborating for pandemic management. Indomilk and us, we can do it!

(kly/wri)