Indonesia's Fashion Wave from Distro to Sneakers, All Summarized Nicely in the Docuseries 'THE WAVES'

Kapanlagi.com - It has become a well-known secret how commendable the quality of local brands is. Judging from their quality and attractive designs, these local brands are highly sought after by the community, especially the youth.

To see the journey of local brands in Indonesia, the streaming application by Indonesian creators, Vision+, collaborates with USS Network to release an original series titled The Waves.

The Waves is a docuseries that tells the story of the sub-culture fashion journey in Indonesia. Released in six episodes, this series will feature various speakers who have played important roles in the history of sub-culture fashion in Indonesia, such as Dr. Tirta, Direz, Eddy Brokoli, Abenk Hardthirteen, Max Suriaganda, and many more.

As the name suggests, each episode of The Waves will discuss six fashion waves in Indonesia, namely The Distro Waves, Sneakers Head First Wave, The Denim Head Wave, Local Pride First Wave, Sneakers Head Second Wave, and Local Pride Second Wave. Each of these waves has its own uniqueness and history of fashion items, making it very interesting to watch.

1. Bring Top Speakers

THE WAVES (Credit; Special)

Continuing to episode 6 titled Local Pride Second Wave, speakers such as Dr. Tirta, Bernhard (Nevertoolavish), Yuka (Brodo), and Renaldi & Dilla (Dominate Jakarta) will discuss the phenomenon of brand hype that threatens the strength of local brands in Indonesia.

To face this threat, local brands have launched the Local Pride campaign with the aim of restoring the strength of local brands in Indonesia. Additionally, this campaign has encouraged new brands to confidently showcase their existence and gain recognition internationally.

2. Not Inferior to Foreign Products

This episode will also discuss the quality of local products, which are not far behind foreign products. Yukka Harlanda, CEO of Brodo, said, "Consumers should also be aware that local products are not to be taken lightly. At least they are given the opportunity. The opportunity is clearly visible now, and it's exciting." This proves that the quality of local brands deserves recognition.

Curious to know more about the story behind the rise of local brands in Indonesia and their success in going international? Watch The Wave episode 6: #LocalPride Second Wave exclusively on Vision+!

(kpl/aal/tdr)