Invite Fashion Lovers to be More Aware of Their Choices, ZALORA Launches 44 Environmentally Friendly Collections

Kapanlagi.com - The trend of environmentally friendly fashion has been popular in recent years as awareness among people to love and protect the environment increases. It's no wonder that many brands have started launching their own versions of environmentally friendly collections. Starting from paying attention to the materials used to minimizing the impact of environmental damage during the manufacturing process.

Well, to support environmentally friendly fashion, ZALORA has launched its first collection that uses sustainable materials in the ZALORA Basics label. And they didn't hold back, there are 44 collections being launched. So, what's the concept like?

1. Collaboration with TENCEL™

(c) ZALORA

In presenting environmentally friendly fashion and encouraging loyal ZALORA customers to support sustainable living, ZALORA has partnered with TENCEL™, which is one of the environmentally friendly special fiber brands. The products are made from wood fibers that have a good reputation and are safe for the environment.

The process involves sourcing raw materials from sustainably managed industrial forests. After that, a closed-loop production process is carried out, which involves converting pulp into cellulose fibers by maximizing resource efficiency and minimizing environmental impact.

TENCEL™ welcomes the collaboration with ZALORA in view of the development of the fashion industry ecosystem in Southeast Asia, in line with the growth of digital technology and e-commerce platforms. ZALORA Basics itself is made with a classic style that has a modern touch. There are a total of 44 ZALORA Basics styles made from TENCEL™ fibers, including tops, bottoms, dresses, jumpsuits, hijabs, and turbans.

2. Commitment to Promote Sustainability

(c) ZALORA

The launch of ZALORA's environmentally friendly fashion is a tangible manifestation of their commitment to promote sustainability.

“At ZALORA, we are committed to promoting sustainability in our region and building a sustainable fashion ecosystem. As part of our sustainability strategy, we strive to offer our customers a wide range of sustainable fashion items, starting with our own ZALORA Basics label. This collection is made from TENCEL™ fibers as a first step for our own label in creating sustainable fashion items accessible to our customers, with the hope of educating and inspiring them to be more aware of their product choices,” said Giulio Xiloyannis, ZALORA's Chief Commercial Officer.

3. Your Fashion Choices Impact the Environment!

(c) ZALORA

As a true fashion lover, it's really important to understand that your fashion choices have an impact on the environment. ZALORA strives to do so through this collection. TENCEL™ fiber has a soft texture on the skin, good air circulation, long-lasting color, and can regulate moisture well to prevent bacterial growth. Made from Lyocell and Modal fibers, both offer comfort and gentleness in bright, shiny color options.

ZALORA also announced a sustainability strategy with goals for 2020 - 2025 to inspire fashion lovers in choosing sustainable fashion. This is also part of ZALORA's commitment to shaping a sustainable fashion ecosystem, including minimizing environmental impact. In the future, ZALORA is also committed to releasing the annual ZALORA Basics collection as a tangible manifestation of increasing the use of sustainable materials in its products.
Check out 44 ZALORA Basics collections made from TENCEL™ starting from IDR 249,000 - IDR 689,000 by clicking here.

(adv/wri)