Live HUB from AMG, New Innovation Connects Brands and Audiences Interactively

Kapanlagi.com - Alternative Media Group (AMG) has once again introduced its latest innovation in the Digital Out-of-Home (D/OOH) industry by launching a revolutionary feature called Live HUB. Through this feature, AMG integrates livestreaming with outdoor media, allowing brands to interact directly with urban audiences via digital screens in over 300 strategic locations in Jakarta, Bandung, and Surabaya.

"Live HUB allows brands to showcase interactive shopping sessions, product launches, exclusive promotions, and live demos that can be accessed in shopping centers, office buildings, and high-traffic public areas," said Agung Prihambodo, CSO of AMG, in an official statement.

The advantage of Live HUB lies in its ability to connect various digital platforms such as Instagram Live, TikTok Live, YouTube Live, and e-commerce live shopping. In addition, this feature is equipped with QR Code integration that enables audiences to directly access promotions, make purchases, or follow brand activities on social media.

Irvan Felani, Head of Marketing Strategic at AMG, also explained this innovation when met at his office in the Kuningan area of South Jakarta. "Live HUB is AMG's innovation that utilizes technology to deliver messages in real-time to audiences. We start from the audience's needs, especially in office buildings, which always want to receive the most up-to-date information," he said on Friday (21/3/2025).

"With the increasing trend of social commerce, we see that audience habits in this digital era require methods of delivering messages that are real-time and interactive. Live HUB comes as a solution to bridge that need," he added.

1. Equipped with Various Features

Not only does Live HUB broadcast live streaming content, but it also supports live feeds that can be used for various purposes, such as displaying comments, weather information, and stock price data. According to Irvan, AMG has collaborated with one of the largest social commerce platforms in the world to test this feature during a major promotional event from March 17-21, 2025.

"The live feeds feature allows us to display various information that is relevant to the audience in real-time. The hope is that this can enhance brand engagement with the audience at strategic locations," said Irvan.

2. Create a Close Relationship Between Brand & Consumers

This innovation also marks a significant step for AMG to strengthen its position as a leader in the outdoor advertising industry. By providing campaign performance analytics data, AMG ensures that brands can measure the effectiveness of their marketing strategies more optimally.

"AMG wants to provide a more interactive and direct experience, so that brands can get closer to their consumers," added Agung Prihambodo. Through Live HUB, AMG also supports digital transformation in the advertising industry and creates a closer relationship between brands and consumers.

Irvan emphasized that the presence of Live HUB is not just an innovation, but also a response to the needs of an increasingly competitive industry. "The digital era forces us to remain relevant to the audience. With Live HUB, we hope to provide significant added value for brands and consumers," he concluded.

(kpl/aal/ums)